Execra — Theory of Operations

Execra โ€” Theory of Operations

How the execution OS turns raw events from your connected systems into auditable outcomes, with attribution, control, and no chat-first overhead.

1. The pipeline in one picture

๐Ÿ“จEvent
โ€บ
๐ŸŽฏClassify
โ€บ
โš™๏ธAction
โ€บ
๐Ÿ“ŠOutcome
โ€บ
๐Ÿท๏ธAttribute

Every unit of work Execra does passes these five stages. The UI is a direct rendering of the pipeline โ€” the Feed is the event stream, Tasks is the action queue, Impact is the outcome rollup, Attribution is the credit ledger.

2. Events โ€” what enters the system

Integrations
Bookings, cancellations, payment failures, customer messages, threshold breaches, scheduled triggers โ€” ingested from Stripe, Twilio, SendGrid, Slack, Teams, Google Workspace, Salesforce, HubSpot, QuickBooks, Xero, POS and scheduling platforms.
Custom events
Send JSON to your tenant's event-ingress URL (shown in Setup). Each event gets timestamp, source, classification, context, and a tenant-scoped correlation id.
Classification
Events are tagged against your active workflow catalog. Unknown events land in a review bucket for one-click mapping.
Idempotency
Every event carries a stable id; re-delivery never double-acts. Replay uses the same ids so you can rehearse without touching production.

3. The autonomy dial โ€” you are in control

Every workflow has its own autonomy tier. Start conservative per workflow; graduate as trust grows. Default for every new workflow is Observe.

Observe
Execra watches events and shows what it would do. It takes no action. Useful for the first 24โ€“72 hours after install.
Suggest
Execra queues actions for approval. Nothing executes without a human click. Typical second-week tier.
Act-with-Approval
Execra executes low-risk actions immediately; high-risk actions require approval. You set the threshold per workflow (dollar amount, customer tier, channel, hour-of-day).
Fully Autonomous
Execra executes everything without prior approval; anomalies still escalate. Every action is logged and reversible within a configurable window.

4. Actions โ€” what Execra does

An action is a discrete, typed operation: send an SMS, reschedule a booking, refund a charge, open a task, post to Slack, call an outbound API. Every action carries a reason โ€” the rule or signal that triggered it โ€” and is reversible within its action type's defined undo window.

Guardrails

  • Rate limits per workflow and per customer โ€” configurable in Workflows.
  • Blast-radius caps โ€” an autonomous workflow cannot exceed N actions per hour without escalating to a human.
  • Kill switch โ€” flip any workflow back to Observe from the Workflows page; change is immediate.

5. Outcomes โ€” what changed in the world

Execra links each action back to a measurable outcome: recovered revenue, avoided cost, time saved, a conversion, a schedule saved. You define outcome definitions per workflow; Execra computes them against your connected source-of-truth system (not a second ledger).

6. Attribution ledger โ€” who gets credit

Every outcome is assigned credit across the human operator, Execra, and any connected systems that contributed. Default splits:

  • 100% Execra when a Fully Autonomous action produced the outcome.
  • 50/50 human / Execra when a human approved the action Execra proposed.
  • 100% human when a human overrode Execra and took a different action that produced the outcome.
  • Custom โ€” configurable per workflow.

Attribution is informational โ€” it is not a legal determination of commission or liability. Use it to reason about contribution and to compensate operators fairly.

7. Audit โ€” PolicyLog

Every autonomy-policy change, every manual override, every export, every admin action is recorded in PolicyLog with timestamp, actor, and (where provided) reason. Retained seven years.

8. Replay โ€” rehearse without touching production

Replay re-runs an event through the current workflow catalog and shows what Execra would do today, without executing. Useful for training, for regulatory review, and for validating a workflow change before you flip a tier up.

9. Proprietary-IP boundary

The autonomy dial, attribution ledger, and cross-product conductor are proprietary. The public UI surfaces the behavior; internal logic is not exposed.

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