Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001396 | GrubHub | $36.59 | $10.98 | $25.61 | 2026-03-28 11:09:40 |
| TXN-01000268 | DoorDash | $31.78 | $9.53 | $22.25 | 2026-03-28 10:52:29 |
| TXN-01001036 | UberEats | $29.80 | $8.94 | $20.86 | 2026-03-28 10:42:40 |
| TXN-01001527 | Toast | $15.32 | $0.40 | $14.92 | 2026-03-28 10:34:54 |
| TXN-01000050 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-03-28 10:25:46 |
| TXN-01001753 | Toast | $27.59 | $0.72 | $26.87 | 2026-03-28 10:12:23 |
| TXN-01000725 | UberEats | $26.17 | $7.85 | $18.32 | 2026-03-28 09:57:50 |
| TXN-01000446 | DoorDash | $26.81 | $8.04 | $18.77 | 2026-03-28 09:56:40 |
| TXN-01000255 | DoorDash | $39.32 | $11.80 | $27.52 | 2026-03-28 09:50:28 |
| TXN-01002021 | Square | $30.15 | $0.87 | $29.28 | 2026-03-28 09:20:27 |
| TXN-01000044 | DoorDash | $17.92 | $5.38 | $12.54 | 2026-03-28 09:04:57 |
| TXN-01001099 | UberEats | $41.01 | $12.30 | $28.71 | 2026-03-28 08:46:46 |
| TXN-01000933 | UberEats | $32.11 | $9.63 | $22.48 | 2026-03-27 23:42:06 |
| TXN-01000409 | DoorDash | $18.13 | $5.44 | $12.69 | 2026-03-27 23:11:34 |
| TXN-01001816 | Toast | $35.80 | $0.93 | $34.87 | 2026-03-27 21:51:38 |
| TXN-01001383 | GrubHub | $34.71 | $10.41 | $24.30 | 2026-03-27 21:45:18 |
| TXN-01002286 | Square | $21.26 | $0.62 | $20.64 | 2026-03-27 21:41:47 |
| TXN-01000975 | UberEats | $18.44 | $5.53 | $12.91 | 2026-03-27 21:40:19 |
| TXN-01000608 | DoorDash | $31.65 | $9.49 | $22.16 | 2026-03-27 21:25:49 |
| TXN-01000628 | DoorDash | $23.82 | $7.15 | $16.67 | 2026-03-27 21:12:30 |
| TXN-01001597 | Toast | $30.43 | $0.79 | $29.64 | 2026-03-27 20:47:59 |
| TXN-01000835 | UberEats | $24.79 | $7.44 | $17.35 | 2026-03-27 20:45:01 |
| TXN-01001352 | GrubHub | $26.96 | $8.09 | $18.87 | 2026-03-27 20:44:33 |
| TXN-01001465 | GrubHub | $36.38 | $10.91 | $25.47 | 2026-03-27 20:39:11 |
| TXN-01002110 | Square | $29.12 | $0.84 | $28.28 | 2026-03-27 20:36:55 |