Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001116 | UberEats | $18.25 | $5.47 | $12.78 | 2026-03-27 20:26:16 |
| TXN-01000010 | DoorDash | $37.42 | $11.23 | $26.19 | 2026-03-27 20:23:36 |
| TXN-01000513 | DoorDash | $21.06 | $6.32 | $14.74 | 2026-03-27 19:57:25 |
| TXN-01000546 | DoorDash | $33.07 | $9.92 | $23.15 | 2026-03-27 19:56:56 |
| TXN-01002238 | Square | $23.60 | $0.68 | $22.92 | 2026-03-27 19:22:27 |
| TXN-01001057 | UberEats | $20.83 | $6.25 | $14.58 | 2026-03-27 19:12:07 |
| TXN-01000087 | DoorDash | $38.58 | $11.57 | $27.01 | 2026-03-27 18:59:59 |
| TXN-01001299 | GrubHub | $24.34 | $7.30 | $17.04 | 2026-03-27 18:49:19 |
| TXN-01001727 | Toast | $37.30 | $0.97 | $36.33 | 2026-03-27 18:49:18 |
| TXN-01001479 | GrubHub | $33.96 | $10.19 | $23.77 | 2026-03-27 18:46:50 |
| TXN-01001375 | GrubHub | $33.37 | $10.01 | $23.36 | 2026-03-27 18:44:38 |
| TXN-01001673 | Toast | $35.53 | $0.92 | $34.61 | 2026-03-27 18:33:54 |
| TXN-01000109 | DoorDash | $36.29 | $10.89 | $25.40 | 2026-03-27 18:29:28 |
| TXN-01000471 | DoorDash | $20.28 | $6.08 | $14.20 | 2026-03-27 18:19:37 |
| TXN-01000722 | UberEats | $30.32 | $9.10 | $21.22 | 2026-03-27 18:18:49 |
| TXN-01001103 | UberEats | $35.82 | $10.75 | $25.07 | 2026-03-27 18:16:10 |
| TXN-01001255 | UberEats | $28.69 | $8.61 | $20.08 | 2026-03-27 18:16:03 |
| TXN-01000411 | DoorDash | $23.98 | $7.19 | $16.79 | 2026-03-27 18:10:44 |
| TXN-01000465 | DoorDash | $37.31 | $11.19 | $26.12 | 2026-03-27 18:07:08 |
| TXN-01001743 | Toast | $33.31 | $0.87 | $32.44 | 2026-03-27 18:05:45 |
| TXN-01000358 | DoorDash | $26.17 | $7.85 | $18.32 | 2026-03-27 18:05:19 |
| TXN-01001256 | UberEats | $25.52 | $7.66 | $17.86 | 2026-03-27 18:00:59 |
| TXN-01000585 | DoorDash | $25.69 | $7.71 | $17.98 | 2026-03-27 17:59:39 |
| TXN-01001507 | GrubHub | $37.57 | $11.27 | $26.30 | 2026-03-27 17:45:07 |
| TXN-01001436 | GrubHub | $35.84 | $10.75 | $25.09 | 2026-03-27 17:32:06 |