Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000624 | DoorDash | $32.16 | $9.65 | $22.51 | 2026-03-27 17:29:06 |
| TXN-01002041 | Square | $24.27 | $0.70 | $23.57 | 2026-03-27 17:21:41 |
| TXN-01000138 | DoorDash | $19.38 | $5.81 | $13.57 | 2026-03-27 16:58:25 |
| TXN-01002226 | Square | $14.17 | $0.41 | $13.76 | 2026-03-27 16:48:17 |
| TXN-01001968 | Square | $18.62 | $0.54 | $18.08 | 2026-03-27 16:48:03 |
| TXN-01001748 | Toast | $23.66 | $0.62 | $23.04 | 2026-03-27 16:42:48 |
| TXN-01000441 | DoorDash | $32.16 | $9.65 | $22.51 | 2026-03-27 16:32:41 |
| TXN-01001997 | Square | $24.37 | $0.71 | $23.66 | 2026-03-27 15:51:20 |
| TXN-01000638 | DoorDash | $27.64 | $8.29 | $19.35 | 2026-03-27 15:25:34 |
| TXN-01000348 | DoorDash | $20.94 | $6.28 | $14.66 | 2026-03-27 15:09:03 |
| TXN-01000319 | DoorDash | $27.00 | $8.10 | $18.90 | 2026-03-27 14:17:13 |
| TXN-01002345 | Clover | $28.62 | $0.69 | $27.93 | 2026-03-27 14:10:43 |
| TXN-01000443 | DoorDash | $34.62 | $10.39 | $24.23 | 2026-03-27 13:59:36 |
| TXN-01002000 | Square | $19.05 | $0.55 | $18.50 | 2026-03-27 13:58:44 |
| TXN-01001160 | UberEats | $28.49 | $8.55 | $19.94 | 2026-03-27 13:57:56 |
| TXN-01001845 | Toast | $15.70 | $0.41 | $15.29 | 2026-03-27 13:25:16 |
| TXN-01002377 | Clover | $31.53 | $0.76 | $30.77 | 2026-03-27 12:54:37 |
| TXN-01000253 | DoorDash | $32.46 | $9.74 | $22.72 | 2026-03-27 12:48:46 |
| TXN-01001016 | UberEats | $30.15 | $9.04 | $21.11 | 2026-03-27 12:46:12 |
| TXN-01001900 | Toast | $24.33 | $0.63 | $23.70 | 2026-03-27 12:35:14 |
| TXN-01001270 | GrubHub | $34.75 | $10.42 | $24.33 | 2026-03-27 12:34:13 |
| TXN-01001432 | GrubHub | $38.23 | $11.47 | $26.76 | 2026-03-27 12:23:25 |
| TXN-01001939 | Toast | $26.80 | $0.70 | $26.10 | 2026-03-27 12:19:18 |
| TXN-01001387 | GrubHub | $20.72 | $6.22 | $14.50 | 2026-03-27 12:18:12 |
| TXN-01001336 | GrubHub | $31.66 | $9.50 | $22.16 | 2026-03-27 12:14:14 |