Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002401 | Clover | $14.52 | $0.35 | $14.17 | 2026-03-27 12:08:18 |
| TXN-01000199 | DoorDash | $34.98 | $10.49 | $24.49 | 2026-03-27 12:05:14 |
| TXN-01001030 | UberEats | $31.87 | $9.56 | $22.31 | 2026-03-27 12:02:43 |
| TXN-01000450 | DoorDash | $21.34 | $6.40 | $14.94 | 2026-03-27 11:55:45 |
| TXN-01000664 | DoorDash | $37.83 | $11.35 | $26.48 | 2026-03-27 11:43:45 |
| TXN-01001508 | GrubHub | $18.32 | $5.50 | $12.82 | 2026-03-27 11:42:48 |
| TXN-01001102 | UberEats | $37.44 | $11.23 | $26.21 | 2026-03-27 11:37:52 |
| TXN-01000146 | DoorDash | $37.67 | $11.30 | $26.37 | 2026-03-27 11:08:30 |
| TXN-01000293 | DoorDash | $18.18 | $5.45 | $12.73 | 2026-03-27 11:08:17 |
| TXN-01000939 | UberEats | $29.25 | $8.78 | $20.47 | 2026-03-27 11:07:50 |
| TXN-01002325 | Clover | $27.24 | $0.65 | $26.59 | 2026-03-27 11:03:10 |
| TXN-01001136 | UberEats | $34.05 | $10.21 | $23.84 | 2026-03-27 11:02:23 |
| TXN-01001047 | UberEats | $33.73 | $10.12 | $23.61 | 2026-03-27 10:48:59 |
| TXN-01001107 | UberEats | $37.34 | $11.20 | $26.14 | 2026-03-27 10:30:57 |
| TXN-01000289 | DoorDash | $21.79 | $6.54 | $15.25 | 2026-03-27 09:50:58 |
| TXN-01000967 | UberEats | $39.03 | $11.71 | $27.32 | 2026-03-27 09:41:59 |
| TXN-01000353 | DoorDash | $24.80 | $7.44 | $17.36 | 2026-03-27 09:40:41 |
| TXN-01002481 | Clover | $19.08 | $0.46 | $18.62 | 2026-03-27 09:25:11 |
| TXN-01000564 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-03-27 09:04:12 |
| TXN-01000003 | DoorDash | $22.08 | $6.62 | $15.46 | 2026-03-27 08:12:45 |
| TXN-01000800 | UberEats | $25.29 | $7.59 | $17.70 | 2026-03-26 23:10:06 |
| TXN-01000070 | DoorDash | $27.88 | $8.36 | $19.52 | 2026-03-26 23:04:34 |
| TXN-01000597 | DoorDash | $36.26 | $10.88 | $25.38 | 2026-03-26 22:06:57 |
| TXN-01001579 | Toast | $35.73 | $0.93 | $34.80 | 2026-03-26 21:54:14 |
| TXN-01002122 | Square | $17.81 | $0.52 | $17.29 | 2026-03-26 21:37:12 |