Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000303 | DoorDash | $30.40 | $9.12 | $21.28 | 2026-03-26 21:35:21 |
| TXN-01000147 | DoorDash | $33.31 | $9.99 | $23.32 | 2026-03-26 21:29:44 |
| TXN-01002276 | Square | $32.05 | $0.93 | $31.12 | 2026-03-26 20:03:54 |
| TXN-01002496 | Clover | $23.17 | $0.56 | $22.61 | 2026-03-26 20:02:18 |
| TXN-01002101 | Square | $19.61 | $0.57 | $19.04 | 2026-03-26 19:48:29 |
| TXN-01001234 | UberEats | $41.00 | $12.30 | $28.70 | 2026-03-26 19:30:44 |
| TXN-01000154 | DoorDash | $36.56 | $10.97 | $25.59 | 2026-03-26 19:22:34 |
| TXN-01000902 | UberEats | $34.30 | $10.29 | $24.01 | 2026-03-26 19:21:46 |
| TXN-01001373 | GrubHub | $16.93 | $5.08 | $11.85 | 2026-03-26 19:19:21 |
| TXN-01001509 | GrubHub | $39.23 | $11.77 | $27.46 | 2026-03-26 19:11:57 |
| TXN-01001633 | Toast | $17.53 | $0.46 | $17.07 | 2026-03-26 18:59:28 |
| TXN-01001865 | Toast | $21.14 | $0.55 | $20.59 | 2026-03-26 18:48:42 |
| TXN-01001724 | Toast | $32.34 | $0.84 | $31.50 | 2026-03-26 18:42:35 |
| TXN-01001938 | Toast | $37.74 | $0.98 | $36.76 | 2026-03-26 18:40:42 |
| TXN-01000854 | UberEats | $29.38 | $8.81 | $20.57 | 2026-03-26 18:39:09 |
| TXN-01000565 | DoorDash | $36.78 | $11.03 | $25.75 | 2026-03-26 18:35:13 |
| TXN-01001399 | GrubHub | $29.49 | $8.85 | $20.64 | 2026-03-26 18:20:35 |
| TXN-01001080 | UberEats | $30.66 | $9.20 | $21.46 | 2026-03-26 18:09:47 |
| TXN-01000647 | DoorDash | $35.95 | $10.79 | $25.16 | 2026-03-26 18:09:22 |
| TXN-01001651 | Toast | $25.09 | $0.65 | $24.44 | 2026-03-26 18:08:12 |
| TXN-01001649 | Toast | $36.40 | $0.95 | $35.45 | 2026-03-26 18:05:00 |
| TXN-01002422 | Clover | $20.45 | $0.49 | $19.96 | 2026-03-26 17:54:48 |
| TXN-01000736 | UberEats | $24.50 | $7.35 | $17.15 | 2026-03-26 17:53:41 |
| TXN-01001966 | Square | $30.97 | $0.90 | $30.07 | 2026-03-26 17:49:45 |
| TXN-01000222 | DoorDash | $23.77 | $7.13 | $16.64 | 2026-03-26 17:42:31 |