Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001123 | UberEats | $20.69 | $6.21 | $14.48 | 2026-03-25 17:16:19 |
| TXN-01001596 | Toast | $36.71 | $0.95 | $35.76 | 2026-03-25 17:13:50 |
| TXN-01002482 | Clover | $33.74 | $0.81 | $32.93 | 2026-03-25 17:04:52 |
| TXN-01001469 | GrubHub | $26.66 | $8.00 | $18.66 | 2026-03-25 17:02:02 |
| TXN-01001346 | GrubHub | $30.80 | $9.24 | $21.56 | 2026-03-25 16:56:45 |
| TXN-01000022 | DoorDash | $22.44 | $6.73 | $15.71 | 2026-03-25 16:47:37 |
| TXN-01001054 | UberEats | $31.43 | $9.43 | $22.00 | 2026-03-25 16:05:19 |
| TXN-01000595 | DoorDash | $25.85 | $7.75 | $18.10 | 2026-03-25 15:40:00 |
| TXN-01001276 | GrubHub | $23.19 | $6.96 | $16.23 | 2026-03-25 15:36:59 |
| TXN-01000393 | DoorDash | $40.60 | $12.18 | $28.42 | 2026-03-25 15:32:35 |
| TXN-01001831 | Toast | $37.73 | $0.98 | $36.75 | 2026-03-25 15:31:07 |
| TXN-01000942 | UberEats | $20.22 | $6.07 | $14.15 | 2026-03-25 15:13:44 |
| TXN-01000849 | UberEats | $24.94 | $7.48 | $17.46 | 2026-03-25 14:48:37 |
| TXN-01001059 | UberEats | $35.40 | $10.62 | $24.78 | 2026-03-25 14:35:04 |
| TXN-01000004 | DoorDash | $32.80 | $9.84 | $22.96 | 2026-03-25 14:28:37 |
| TXN-01000699 | DoorDash | $17.73 | $5.32 | $12.41 | 2026-03-25 14:27:52 |
| TXN-01000543 | DoorDash | $33.41 | $10.02 | $23.39 | 2026-03-25 14:24:52 |
| TXN-01000859 | UberEats | $18.34 | $5.50 | $12.84 | 2026-03-25 14:20:54 |
| TXN-01001264 | GrubHub | $30.45 | $9.13 | $21.32 | 2026-03-25 14:06:49 |
| TXN-01000224 | DoorDash | $30.28 | $9.08 | $21.20 | 2026-03-25 13:59:20 |
| TXN-01001628 | Toast | $37.41 | $0.97 | $36.44 | 2026-03-25 13:58:01 |
| TXN-01000762 | UberEats | $16.71 | $5.01 | $11.70 | 2026-03-25 13:53:44 |
| TXN-01000808 | UberEats | $41.04 | $12.31 | $28.73 | 2026-03-25 13:31:02 |
| TXN-01001209 | UberEats | $36.58 | $10.97 | $25.61 | 2026-03-25 13:26:56 |
| TXN-01000491 | DoorDash | $30.84 | $9.25 | $21.59 | 2026-03-25 13:25:52 |