Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002501 | Clover | $32.45 | $0.78 | $31.67 | 2026-03-22 19:21:18 |
| TXN-01002104 | Square | $19.03 | $0.55 | $18.48 | 2026-03-22 19:01:23 |
| TXN-01001574 | Toast | $22.96 | $0.60 | $22.36 | 2026-03-22 18:40:22 |
| TXN-01000926 | UberEats | $40.48 | $12.14 | $28.34 | 2026-03-22 18:38:33 |
| TXN-01002361 | Clover | $16.61 | $0.40 | $16.21 | 2026-03-22 18:28:10 |
| TXN-01000532 | DoorDash | $17.58 | $5.27 | $12.31 | 2026-03-22 18:19:46 |
| TXN-01002510 | Clover | $32.32 | $0.78 | $31.54 | 2026-03-22 18:08:07 |
| TXN-01001639 | Toast | $26.92 | $0.70 | $26.22 | 2026-03-22 18:05:32 |
| TXN-01001040 | UberEats | $20.05 | $6.01 | $14.04 | 2026-03-22 18:02:05 |
| TXN-01002126 | Square | $25.78 | $0.75 | $25.03 | 2026-03-22 17:47:05 |
| TXN-01001356 | GrubHub | $16.74 | $5.02 | $11.72 | 2026-03-22 17:45:57 |
| TXN-01000162 | DoorDash | $22.37 | $6.71 | $15.66 | 2026-03-22 17:42:24 |
| TXN-01000616 | DoorDash | $20.92 | $6.28 | $14.64 | 2026-03-22 17:32:26 |
| TXN-01000243 | DoorDash | $19.78 | $5.93 | $13.85 | 2026-03-22 17:29:16 |
| TXN-01000013 | DoorDash | $25.87 | $7.76 | $18.11 | 2026-03-22 17:23:10 |
| TXN-01001840 | Toast | $29.83 | $0.78 | $29.05 | 2026-03-22 17:17:38 |
| TXN-01001879 | Toast | $14.47 | $0.38 | $14.09 | 2026-03-22 17:12:18 |
| TXN-01000739 | UberEats | $27.27 | $8.18 | $19.09 | 2026-03-22 17:03:19 |
| TXN-01000351 | DoorDash | $27.35 | $8.21 | $19.14 | 2026-03-22 16:39:10 |
| TXN-01000526 | DoorDash | $18.20 | $5.46 | $12.74 | 2026-03-22 16:23:04 |
| TXN-01000223 | DoorDash | $38.34 | $11.50 | $26.84 | 2026-03-22 16:22:21 |
| TXN-01001796 | Toast | $36.55 | $0.95 | $35.60 | 2026-03-22 15:47:08 |
| TXN-01002087 | Square | $28.02 | $0.81 | $27.21 | 2026-03-22 15:21:27 |
| TXN-01000457 | DoorDash | $41.70 | $12.51 | $29.19 | 2026-03-22 15:19:31 |
| TXN-01001431 | GrubHub | $34.35 | $10.30 | $24.05 | 2026-03-22 15:14:09 |