Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001695 | Toast | $34.03 | $0.88 | $33.15 | 2026-03-20 14:32:14 |
| TXN-01000668 | DoorDash | $19.64 | $5.89 | $13.75 | 2026-03-20 14:31:40 |
| TXN-01000920 | UberEats | $32.38 | $9.71 | $22.67 | 2026-03-20 14:30:24 |
| TXN-01000592 | DoorDash | $18.13 | $5.44 | $12.69 | 2026-03-20 14:15:44 |
| TXN-01001043 | UberEats | $27.69 | $8.31 | $19.38 | 2026-03-20 14:01:24 |
| TXN-01001113 | UberEats | $36.39 | $10.92 | $25.47 | 2026-03-20 13:51:47 |
| TXN-01000819 | UberEats | $37.03 | $11.11 | $25.92 | 2026-03-20 13:44:18 |
| TXN-01001710 | Toast | $29.45 | $0.77 | $28.68 | 2026-03-20 13:42:38 |
| TXN-01000720 | UberEats | $31.25 | $9.38 | $21.87 | 2026-03-20 13:27:20 |
| TXN-01000466 | DoorDash | $41.16 | $12.35 | $28.81 | 2026-03-20 13:21:35 |
| TXN-01000484 | DoorDash | $28.39 | $8.52 | $19.87 | 2026-03-20 13:11:29 |
| TXN-01002356 | Clover | $31.34 | $0.75 | $30.59 | 2026-03-20 13:06:27 |
| TXN-01001105 | UberEats | $17.87 | $5.36 | $12.51 | 2026-03-20 13:06:01 |
| TXN-01000901 | UberEats | $39.41 | $11.82 | $27.59 | 2026-03-20 13:02:37 |
| TXN-01001173 | UberEats | $27.21 | $8.16 | $19.05 | 2026-03-20 12:51:47 |
| TXN-01000516 | DoorDash | $16.28 | $4.88 | $11.40 | 2026-03-20 12:48:17 |
| TXN-01001210 | UberEats | $30.51 | $9.15 | $21.36 | 2026-03-20 12:45:47 |
| TXN-01001521 | Toast | $14.91 | $0.39 | $14.52 | 2026-03-20 12:44:21 |
| TXN-01001652 | Toast | $18.46 | $0.48 | $17.98 | 2026-03-20 12:31:02 |
| TXN-01002111 | Square | $23.38 | $0.68 | $22.70 | 2026-03-20 12:25:04 |
| TXN-01000561 | DoorDash | $29.72 | $8.92 | $20.80 | 2026-03-20 12:13:21 |
| TXN-01002060 | Square | $33.37 | $0.97 | $32.40 | 2026-03-20 12:11:52 |
| TXN-01000277 | DoorDash | $25.32 | $7.60 | $17.72 | 2026-03-20 12:07:54 |
| TXN-01000966 | UberEats | $33.48 | $10.04 | $23.44 | 2026-03-20 11:52:35 |
| TXN-01000068 | DoorDash | $22.23 | $6.67 | $15.56 | 2026-03-20 11:41:19 |