Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000830 | UberEats | $25.13 | $7.54 | $17.59 | 2026-03-20 11:30:50 |
| TXN-01002348 | Clover | $24.15 | $0.58 | $23.57 | 2026-03-20 11:07:21 |
| TXN-01002222 | Square | $21.04 | $0.61 | $20.43 | 2026-03-20 11:04:21 |
| TXN-01000713 | UberEats | $17.92 | $5.38 | $12.54 | 2026-03-20 10:51:06 |
| TXN-01000769 | UberEats | $32.48 | $9.74 | $22.74 | 2026-03-20 10:36:03 |
| TXN-01001223 | UberEats | $22.95 | $6.88 | $16.07 | 2026-03-20 10:30:11 |
| TXN-01001440 | GrubHub | $41.13 | $12.34 | $28.79 | 2026-03-20 10:13:52 |
| TXN-01002431 | Clover | $16.39 | $0.39 | $16.00 | 2026-03-20 08:52:00 |
| TXN-01000657 | DoorDash | $32.99 | $9.90 | $23.09 | 2026-03-20 08:39:56 |
| TXN-01002089 | Square | $21.61 | $0.63 | $20.98 | 2026-03-20 08:28:14 |
| TXN-01002493 | Clover | $23.38 | $0.56 | $22.82 | 2026-03-19 22:44:43 |
| TXN-01000556 | DoorDash | $17.30 | $5.19 | $12.11 | 2026-03-19 21:42:24 |
| TXN-01000806 | UberEats | $34.18 | $10.25 | $23.93 | 2026-03-19 21:36:09 |
| TXN-01002050 | Square | $22.23 | $0.64 | $21.59 | 2026-03-19 21:33:37 |
| TXN-01001917 | Toast | $33.07 | $0.86 | $32.21 | 2026-03-19 21:28:09 |
| TXN-01002008 | Square | $16.99 | $0.49 | $16.50 | 2026-03-19 21:28:00 |
| TXN-01001141 | UberEats | $31.08 | $9.32 | $21.76 | 2026-03-19 21:17:14 |
| TXN-01001052 | UberEats | $34.84 | $10.45 | $24.39 | 2026-03-19 21:00:35 |
| TXN-01000035 | DoorDash | $18.98 | $5.69 | $13.29 | 2026-03-19 20:53:51 |
| TXN-01002230 | Square | $15.37 | $0.45 | $14.92 | 2026-03-19 20:51:06 |
| TXN-01001385 | GrubHub | $41.67 | $12.50 | $29.17 | 2026-03-19 20:39:36 |
| TXN-01001181 | UberEats | $26.68 | $8.00 | $18.68 | 2026-03-19 20:38:12 |
| TXN-01001268 | GrubHub | $27.49 | $8.25 | $19.24 | 2026-03-19 20:35:20 |
| TXN-01001604 | Toast | $19.41 | $0.50 | $18.91 | 2026-03-19 20:32:43 |
| TXN-01001278 | GrubHub | $19.66 | $5.90 | $13.76 | 2026-03-19 20:15:14 |