Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002331 | Clover | $29.34 | $0.70 | $28.64 | 2026-03-19 18:15:43 |
| TXN-01001898 | Toast | $35.14 | $0.91 | $34.23 | 2026-03-19 18:11:52 |
| TXN-01000256 | DoorDash | $16.96 | $5.09 | $11.87 | 2026-03-19 18:05:58 |
| TXN-01000518 | DoorDash | $22.82 | $6.85 | $15.97 | 2026-03-19 18:03:42 |
| TXN-01001087 | UberEats | $32.90 | $9.87 | $23.03 | 2026-03-19 17:57:53 |
| TXN-01001300 | GrubHub | $20.45 | $6.13 | $14.32 | 2026-03-19 17:51:28 |
| TXN-01000248 | DoorDash | $25.90 | $7.77 | $18.13 | 2026-03-19 17:44:18 |
| TXN-01001121 | UberEats | $26.99 | $8.10 | $18.89 | 2026-03-19 17:43:25 |
| TXN-01002203 | Square | $36.12 | $1.05 | $35.07 | 2026-03-19 17:43:01 |
| TXN-01001390 | GrubHub | $17.27 | $5.18 | $12.09 | 2026-03-19 17:40:13 |
| TXN-01002307 | Square | $26.54 | $0.77 | $25.77 | 2026-03-19 17:32:13 |
| TXN-01001853 | Toast | $24.14 | $0.63 | $23.51 | 2026-03-19 17:27:40 |
| TXN-01001167 | UberEats | $18.69 | $5.61 | $13.08 | 2026-03-19 17:16:11 |
| TXN-01001319 | GrubHub | $33.69 | $10.11 | $23.58 | 2026-03-19 17:15:32 |
| TXN-01000083 | DoorDash | $17.03 | $5.11 | $11.92 | 2026-03-19 17:09:27 |
| TXN-01001838 | Toast | $16.93 | $0.44 | $16.49 | 2026-03-19 17:06:53 |
| TXN-01000430 | DoorDash | $28.80 | $8.64 | $20.16 | 2026-03-19 16:23:29 |
| TXN-01002023 | Square | $25.20 | $0.73 | $24.47 | 2026-03-19 16:02:56 |
| TXN-01001531 | Toast | $29.13 | $0.76 | $28.37 | 2026-03-19 15:56:40 |
| TXN-01000796 | UberEats | $36.20 | $10.86 | $25.34 | 2026-03-19 15:50:31 |
| TXN-01002370 | Clover | $17.03 | $0.41 | $16.62 | 2026-03-19 15:49:43 |
| TXN-01002519 | Clover | $30.06 | $0.72 | $29.34 | 2026-03-19 15:41:34 |
| TXN-01001033 | UberEats | $37.23 | $11.17 | $26.06 | 2026-03-19 15:32:28 |
| TXN-01001599 | Toast | $16.66 | $0.43 | $16.23 | 2026-03-19 15:02:23 |
| TXN-01001029 | UberEats | $19.05 | $5.71 | $13.34 | 2026-03-19 14:57:41 |