Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001221 | UberEats | $28.91 | $8.67 | $20.24 | 2026-03-19 14:50:02 |
| TXN-01000523 | DoorDash | $41.51 | $12.45 | $29.06 | 2026-03-19 14:35:58 |
| TXN-01001889 | Toast | $18.61 | $0.48 | $18.13 | 2026-03-19 14:32:14 |
| TXN-01001406 | GrubHub | $38.64 | $11.59 | $27.05 | 2026-03-19 14:19:13 |
| TXN-01002187 | Square | $15.92 | $0.46 | $15.46 | 2026-03-19 14:10:30 |
| TXN-01000883 | UberEats | $31.18 | $9.35 | $21.83 | 2026-03-19 13:53:57 |
| TXN-01002414 | Clover | $28.52 | $0.68 | $27.84 | 2026-03-19 13:45:56 |
| TXN-01001164 | UberEats | $16.94 | $5.08 | $11.86 | 2026-03-19 13:43:49 |
| TXN-01001643 | Toast | $20.83 | $0.54 | $20.29 | 2026-03-19 13:28:55 |
| TXN-01001526 | Toast | $26.85 | $0.70 | $26.15 | 2026-03-19 13:19:25 |
| TXN-01001027 | UberEats | $24.63 | $7.39 | $17.24 | 2026-03-19 12:48:39 |
| TXN-01002343 | Clover | $26.82 | $0.64 | $26.18 | 2026-03-19 12:47:42 |
| TXN-01001206 | UberEats | $37.89 | $11.37 | $26.52 | 2026-03-19 12:34:00 |
| TXN-01000391 | DoorDash | $16.14 | $4.84 | $11.30 | 2026-03-19 12:26:11 |
| TXN-01000381 | DoorDash | $41.66 | $12.50 | $29.16 | 2026-03-19 12:20:59 |
| TXN-01001026 | UberEats | $26.47 | $7.94 | $18.53 | 2026-03-19 12:13:42 |
| TXN-01000790 | UberEats | $27.07 | $8.12 | $18.95 | 2026-03-19 12:11:17 |
| TXN-01002085 | Square | $36.45 | $1.06 | $35.39 | 2026-03-19 12:05:08 |
| TXN-01000144 | DoorDash | $41.80 | $12.54 | $29.26 | 2026-03-19 12:04:49 |
| TXN-01000435 | DoorDash | $33.58 | $10.07 | $23.51 | 2026-03-19 11:53:49 |
| TXN-01001302 | GrubHub | $21.23 | $6.37 | $14.86 | 2026-03-19 11:46:54 |
| TXN-01000642 | DoorDash | $33.00 | $9.90 | $23.10 | 2026-03-19 11:39:02 |
| TXN-01000148 | DoorDash | $22.69 | $6.81 | $15.88 | 2026-03-19 11:38:47 |
| TXN-01001627 | Toast | $21.61 | $0.56 | $21.05 | 2026-03-19 11:28:34 |
| TXN-01002355 | Clover | $21.89 | $0.53 | $21.36 | 2026-03-19 11:22:56 |