Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01000266 | DoorDash | $32.51 | $9.75 | $22.76 | 2026-03-19 11:14:30 |
| TXN-01000614 | DoorDash | $26.11 | $7.83 | $18.28 | 2026-03-19 11:00:19 |
| TXN-01001337 | GrubHub | $33.77 | $10.13 | $23.64 | 2026-03-19 10:49:30 |
| TXN-01000155 | DoorDash | $27.11 | $8.13 | $18.98 | 2026-03-19 10:41:21 |
| TXN-01002135 | Square | $27.27 | $0.79 | $26.48 | 2026-03-19 10:06:32 |
| TXN-01001081 | UberEats | $34.91 | $10.47 | $24.44 | 2026-03-19 09:48:31 |
| TXN-01002061 | Square | $37.76 | $1.10 | $36.66 | 2026-03-19 07:22:01 |
| TXN-01001514 | Toast | $23.19 | $0.60 | $22.59 | 2026-03-18 23:16:52 |
| TXN-01001937 | Toast | $14.13 | $0.37 | $13.76 | 2026-03-18 22:51:47 |
| TXN-01001402 | GrubHub | $37.71 | $11.31 | $26.40 | 2026-03-18 22:40:34 |
| TXN-01001842 | Toast | $36.82 | $0.96 | $35.86 | 2026-03-18 21:46:58 |
| TXN-01001841 | Toast | $29.79 | $0.77 | $29.02 | 2026-03-18 21:41:39 |
| TXN-01001322 | GrubHub | $21.90 | $6.57 | $15.33 | 2026-03-18 20:42:08 |
| TXN-01001104 | UberEats | $34.71 | $10.41 | $24.30 | 2026-03-18 20:38:37 |
| TXN-01001199 | UberEats | $38.21 | $11.46 | $26.75 | 2026-03-18 20:29:55 |
| TXN-01000810 | UberEats | $28.38 | $8.51 | $19.87 | 2026-03-18 20:12:51 |
| TXN-01001671 | Toast | $25.64 | $0.67 | $24.97 | 2026-03-18 20:10:06 |
| TXN-01001924 | Toast | $31.32 | $0.81 | $30.51 | 2026-03-18 20:00:52 |
| TXN-01000618 | DoorDash | $31.47 | $9.44 | $22.03 | 2026-03-18 20:00:18 |
| TXN-01001901 | Toast | $25.67 | $0.67 | $25.00 | 2026-03-18 19:49:02 |
| TXN-01001545 | Toast | $18.86 | $0.49 | $18.37 | 2026-03-18 19:47:43 |
| TXN-01001418 | GrubHub | $23.21 | $6.96 | $16.25 | 2026-03-18 19:42:07 |
| TXN-01002055 | Square | $28.39 | $0.82 | $27.57 | 2026-03-18 19:36:21 |
| TXN-01000398 | DoorDash | $25.15 | $7.54 | $17.61 | 2026-03-18 19:11:53 |
| TXN-01002435 | Clover | $31.67 | $0.76 | $30.91 | 2026-03-18 19:05:12 |