Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$13,920
On $70,425 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 2520 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $74,686/yr ยท 30.0% rate
UberEats $59,332/yr ยท 30.0% rate
GrubHub $26,789/yr ยท 30.0% rate
Toast $3,763/yr ยท 2.6% rate
Square $3,295/yr ยท 2.9% rate
Clover $1,500/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$151,245
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$10,162
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$18,630
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2520 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$70,425.29
Filtered tolls
$13,920.37
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01001220 | UberEats | $28.78 | $8.63 | $20.15 | 2026-03-18 14:50:51 |
| TXN-01002474 | Clover | $23.88 | $0.57 | $23.31 | 2026-03-18 14:41:44 |
| TXN-01001251 | UberEats | $31.86 | $9.56 | $22.30 | 2026-03-18 14:20:07 |
| TXN-01000826 | UberEats | $34.84 | $10.45 | $24.39 | 2026-03-18 14:16:13 |
| TXN-01000650 | DoorDash | $25.05 | $7.51 | $17.54 | 2026-03-18 14:13:33 |
| TXN-01002136 | Square | $32.40 | $0.94 | $31.46 | 2026-03-18 14:10:16 |
| TXN-01000949 | UberEats | $36.70 | $11.01 | $25.69 | 2026-03-18 14:07:06 |
| TXN-01001119 | UberEats | $33.78 | $10.13 | $23.65 | 2026-03-18 14:06:09 |
| TXN-01001973 | Square | $26.81 | $0.78 | $26.03 | 2026-03-18 14:02:31 |
| TXN-01002265 | Square | $14.82 | $0.43 | $14.39 | 2026-03-18 13:44:07 |
| TXN-01001061 | UberEats | $31.02 | $9.31 | $21.71 | 2026-03-18 13:42:41 |
| TXN-01002028 | Square | $18.73 | $0.54 | $18.19 | 2026-03-18 13:40:40 |
| TXN-01001730 | Toast | $35.39 | $0.92 | $34.47 | 2026-03-18 13:27:22 |
| TXN-01000815 | UberEats | $31.16 | $9.35 | $21.81 | 2026-03-18 13:08:10 |
| TXN-01001499 | GrubHub | $38.16 | $11.45 | $26.71 | 2026-03-18 12:51:06 |
| TXN-01000508 | DoorDash | $18.86 | $5.66 | $13.20 | 2026-03-18 12:41:34 |
| TXN-01000077 | DoorDash | $21.51 | $6.45 | $15.06 | 2026-03-18 12:40:54 |
| TXN-01000020 | DoorDash | $38.62 | $11.59 | $27.03 | 2026-03-18 12:31:25 |
| TXN-01000006 | DoorDash | $34.04 | $10.21 | $23.83 | 2026-03-18 12:13:48 |
| TXN-01000456 | DoorDash | $30.95 | $9.29 | $21.66 | 2026-03-18 12:10:31 |
| TXN-01000943 | UberEats | $40.08 | $12.02 | $28.06 | 2026-03-18 12:00:42 |
| TXN-01002445 | Clover | $15.83 | $0.38 | $15.45 | 2026-03-18 11:59:59 |
| TXN-01000778 | UberEats | $37.58 | $11.27 | $26.31 | 2026-03-18 11:45:15 |
| TXN-01002268 | Square | $37.55 | $1.09 | $36.46 | 2026-03-18 11:45:13 |
| TXN-01002457 | Clover | $33.04 | $0.79 | $32.25 | 2026-03-18 11:41:58 |