Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006650 | Toast | $58.50 | $1.52 | $56.98 | 2026-03-14 18:41:16 |
| TXN-01008323 | Square | $43.81 | $1.27 | $42.54 | 2026-03-14 18:40:34 |
| TXN-01008355 | Square | $68.02 | $1.97 | $66.05 | 2026-03-14 18:40:29 |
| TXN-01003473 | DoorDash | $43.24 | $12.97 | $30.27 | 2026-03-14 18:36:12 |
| TXN-01005099 | UberEats | $50.84 | $15.25 | $35.59 | 2026-03-14 18:34:21 |
| TXN-01006126 | GrubHub | $49.31 | $14.79 | $34.52 | 2026-03-14 18:32:42 |
| TXN-01009064 | Clover | $50.43 | $1.21 | $49.22 | 2026-03-14 18:31:45 |
| TXN-01003589 | DoorDash | $56.64 | $16.99 | $39.65 | 2026-03-14 18:29:18 |
| TXN-01002754 | DoorDash | $47.53 | $14.26 | $33.27 | 2026-03-14 18:27:52 |
| TXN-01007633 | Toast | $50.80 | $1.32 | $49.48 | 2026-03-14 18:27:09 |
| TXN-01008379 | Square | $70.10 | $2.03 | $68.07 | 2026-03-14 18:24:35 |
| TXN-01008364 | Square | $49.76 | $1.44 | $48.32 | 2026-03-14 18:23:32 |
| TXN-01003293 | DoorDash | $73.79 | $22.14 | $51.65 | 2026-03-14 18:22:33 |
| TXN-01008590 | Square | $49.32 | $1.43 | $47.89 | 2026-03-14 18:21:50 |
| TXN-01006706 | Toast | $70.54 | $1.83 | $68.71 | 2026-03-14 18:15:27 |
| TXN-01003489 | DoorDash | $80.54 | $24.16 | $56.38 | 2026-03-14 18:13:19 |
| TXN-01006503 | GrubHub | $70.41 | $21.12 | $49.29 | 2026-03-14 18:10:26 |
| TXN-01005627 | UberEats | $37.24 | $11.17 | $26.07 | 2026-03-14 18:08:06 |
| TXN-01008938 | Clover | $70.70 | $1.70 | $69.00 | 2026-03-14 18:01:17 |
| TXN-01003348 | DoorDash | $33.05 | $9.91 | $23.14 | 2026-03-14 17:58:32 |
| TXN-01005300 | UberEats | $48.55 | $14.56 | $33.99 | 2026-03-14 17:48:33 |
| TXN-01005547 | UberEats | $39.96 | $11.99 | $27.97 | 2026-03-14 17:47:05 |
| TXN-01006657 | Toast | $58.18 | $1.51 | $56.67 | 2026-03-14 17:44:29 |
| TXN-01008195 | Square | $77.60 | $2.25 | $75.35 | 2026-03-14 17:36:02 |
| TXN-01002591 | DoorDash | $81.86 | $24.56 | $57.30 | 2026-03-14 17:34:01 |