Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008559 | Square | $50.35 | $1.46 | $48.89 | 2026-03-14 17:33:47 |
| TXN-01007021 | Toast | $29.52 | $0.77 | $28.75 | 2026-03-14 17:31:36 |
| TXN-01004920 | UberEats | $63.95 | $19.18 | $44.77 | 2026-03-14 17:28:35 |
| TXN-01004311 | DoorDash | $34.01 | $10.20 | $23.81 | 2026-03-14 17:27:35 |
| TXN-01008211 | Square | $50.09 | $1.45 | $48.64 | 2026-03-14 17:26:14 |
| TXN-01003965 | DoorDash | $35.38 | $10.61 | $24.77 | 2026-03-14 17:24:12 |
| TXN-01008213 | Square | $42.45 | $1.23 | $41.22 | 2026-03-14 17:22:20 |
| TXN-01007140 | Toast | $46.70 | $1.21 | $45.49 | 2026-03-14 17:20:09 |
| TXN-01008704 | Square | $67.97 | $1.97 | $66.00 | 2026-03-14 17:14:48 |
| TXN-01004430 | UberEats | $78.95 | $23.68 | $55.27 | 2026-03-14 17:10:52 |
| TXN-01009312 | Clover | $76.95 | $1.85 | $75.10 | 2026-03-14 17:10:38 |
| TXN-01003151 | DoorDash | $33.70 | $10.11 | $23.59 | 2026-03-14 17:09:37 |
| TXN-01003949 | DoorDash | $41.99 | $12.60 | $29.39 | 2026-03-14 17:05:14 |
| TXN-01005972 | GrubHub | $55.94 | $16.78 | $39.16 | 2026-03-14 17:03:15 |
| TXN-01008101 | Square | $48.46 | $1.41 | $47.05 | 2026-03-14 16:52:10 |
| TXN-01004249 | DoorDash | $53.13 | $15.94 | $37.19 | 2026-03-14 16:42:11 |
| TXN-01003070 | DoorDash | $63.83 | $19.15 | $44.68 | 2026-03-14 16:39:46 |
| TXN-01006392 | GrubHub | $52.70 | $15.81 | $36.89 | 2026-03-14 15:53:00 |
| TXN-01003517 | DoorDash | $46.22 | $13.87 | $32.35 | 2026-03-14 15:17:05 |
| TXN-01008399 | Square | $58.35 | $1.69 | $56.66 | 2026-03-14 14:58:14 |
| TXN-01004208 | DoorDash | $38.70 | $11.61 | $27.09 | 2026-03-14 14:57:42 |
| TXN-01005262 | UberEats | $70.50 | $21.15 | $49.35 | 2026-03-14 14:57:21 |
| TXN-01005169 | UberEats | $66.02 | $19.81 | $46.21 | 2026-03-14 14:56:44 |
| TXN-01005033 | UberEats | $45.55 | $13.66 | $31.89 | 2026-03-14 14:49:04 |
| TXN-01005303 | UberEats | $71.45 | $21.43 | $50.02 | 2026-03-14 14:48:30 |