Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004335 | DoorDash | $69.05 | $20.71 | $48.34 | 2026-03-14 14:45:46 |
| TXN-01008971 | Clover | $66.39 | $1.59 | $64.80 | 2026-03-14 14:42:17 |
| TXN-01009153 | Clover | $68.56 | $1.65 | $66.91 | 2026-03-14 14:38:02 |
| TXN-01002823 | DoorDash | $77.46 | $23.24 | $54.22 | 2026-03-14 14:37:05 |
| TXN-01008051 | Square | $63.52 | $1.84 | $61.68 | 2026-03-14 14:36:53 |
| TXN-01006154 | GrubHub | $62.10 | $18.63 | $43.47 | 2026-03-14 14:28:29 |
| TXN-01006645 | Toast | $69.61 | $1.81 | $67.80 | 2026-03-14 14:25:53 |
| TXN-01005939 | GrubHub | $53.89 | $16.17 | $37.72 | 2026-03-14 14:24:56 |
| TXN-01004037 | DoorDash | $76.99 | $23.10 | $53.89 | 2026-03-14 14:24:49 |
| TXN-01007446 | Toast | $35.72 | $0.93 | $34.79 | 2026-03-14 14:22:26 |
| TXN-01007493 | Toast | $47.08 | $1.22 | $45.86 | 2026-03-14 14:20:08 |
| TXN-01007753 | Toast | $40.57 | $1.05 | $39.52 | 2026-03-14 14:19:16 |
| TXN-01007147 | Toast | $33.88 | $0.88 | $33.00 | 2026-03-14 14:15:13 |
| TXN-01006466 | GrubHub | $32.83 | $9.85 | $22.98 | 2026-03-14 14:14:42 |
| TXN-01006760 | Toast | $46.17 | $1.20 | $44.97 | 2026-03-14 14:12:34 |
| TXN-01006083 | GrubHub | $56.45 | $16.93 | $39.52 | 2026-03-14 14:04:22 |
| TXN-01006554 | GrubHub | $59.02 | $17.71 | $41.31 | 2026-03-14 13:57:05 |
| TXN-01008264 | Square | $39.08 | $1.13 | $37.95 | 2026-03-14 13:54:34 |
| TXN-01005266 | UberEats | $62.66 | $18.80 | $43.86 | 2026-03-14 13:51:39 |
| TXN-01009035 | Clover | $50.55 | $1.21 | $49.34 | 2026-03-14 13:50:50 |
| TXN-01006317 | GrubHub | $81.35 | $24.40 | $56.95 | 2026-03-14 13:49:32 |
| TXN-01005367 | UberEats | $80.10 | $24.03 | $56.07 | 2026-03-14 13:46:40 |
| TXN-01006571 | GrubHub | $67.33 | $20.20 | $47.13 | 2026-03-14 13:45:48 |
| TXN-01002806 | DoorDash | $34.58 | $10.37 | $24.21 | 2026-03-14 13:42:27 |
| TXN-01006773 | Toast | $74.35 | $1.93 | $72.42 | 2026-03-14 13:35:49 |