Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr · 30.0% rate
UberEats $321,011/yr · 30.0% rate
GrubHub $147,353/yr · 30.0% rate
Toast $20,400/yr · 2.6% rate
Square $17,936/yr · 2.9% rate
Clover $8,351/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007249 | Toast | $57.53 | $1.50 | $56.03 | 2026-03-14 12:24:35 |
| TXN-01004144 | DoorDash | $54.04 | $16.21 | $37.83 | 2026-03-14 12:23:39 |
| TXN-01008786 | Clover | $61.22 | $1.47 | $59.75 | 2026-03-14 12:23:07 |
| TXN-01008284 | Square | $31.71 | $0.92 | $30.79 | 2026-03-14 12:22:10 |
| TXN-01004574 | UberEats | $53.54 | $16.06 | $37.48 | 2026-03-14 12:18:41 |
| TXN-01006553 | GrubHub | $81.43 | $24.43 | $57.00 | 2026-03-14 12:18:32 |
| TXN-01003158 | DoorDash | $44.25 | $13.28 | $30.97 | 2026-03-14 12:17:38 |
| TXN-01002970 | DoorDash | $37.72 | $11.32 | $26.40 | 2026-03-14 12:16:36 |
| TXN-01006682 | Toast | $48.79 | $1.27 | $47.52 | 2026-03-14 12:16:24 |
| TXN-01006696 | Toast | $75.61 | $1.97 | $73.64 | 2026-03-14 12:14:52 |
| TXN-01003412 | DoorDash | $61.49 | $18.45 | $43.04 | 2026-03-14 12:08:28 |
| TXN-01002963 | DoorDash | $48.91 | $14.67 | $34.24 | 2026-03-14 12:06:34 |
| TXN-01005671 | UberEats | $57.02 | $17.11 | $39.91 | 2026-03-14 12:05:28 |
| TXN-01005500 | UberEats | $81.93 | $24.58 | $57.35 | 2026-03-14 12:02:52 |
| TXN-01003617 | DoorDash | $73.47 | $22.04 | $51.43 | 2026-03-14 12:02:24 |
| TXN-01004865 | UberEats | $49.56 | $14.87 | $34.69 | 2026-03-14 12:00:07 |
| TXN-01006515 | GrubHub | $59.83 | $17.95 | $41.88 | 2026-03-14 11:52:29 |
| TXN-01002974 | DoorDash | $80.93 | $24.28 | $56.65 | 2026-03-14 11:50:14 |
| TXN-01004047 | DoorDash | $77.77 | $23.33 | $54.44 | 2026-03-14 11:50:14 |
| TXN-01008380 | Square | $46.00 | $1.33 | $44.67 | 2026-03-14 11:49:48 |
| TXN-01002800 | DoorDash | $71.97 | $21.59 | $50.38 | 2026-03-14 11:46:52 |
| TXN-01004285 | DoorDash | $76.56 | $22.97 | $53.59 | 2026-03-14 11:46:11 |
| TXN-01003292 | DoorDash | $85.72 | $25.72 | $60.00 | 2026-03-14 11:43:14 |
| TXN-01006480 | GrubHub | $38.30 | $11.49 | $26.81 | 2026-03-14 11:39:23 |
| TXN-01003174 | DoorDash | $36.67 | $11.00 | $25.67 | 2026-03-14 11:37:13 |