Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008943 | Clover | $42.61 | $1.02 | $41.59 | 2026-03-14 11:21:23 |
| TXN-01007745 | Toast | $47.63 | $1.24 | $46.39 | 2026-03-14 11:15:20 |
| TXN-01006406 | GrubHub | $71.16 | $21.35 | $49.81 | 2026-03-14 11:14:05 |
| TXN-01005322 | UberEats | $66.81 | $20.04 | $46.77 | 2026-03-14 11:06:06 |
| TXN-01005537 | UberEats | $52.42 | $15.73 | $36.69 | 2026-03-14 11:04:55 |
| TXN-01004872 | UberEats | $67.71 | $20.31 | $47.40 | 2026-03-14 11:01:38 |
| TXN-01009203 | Clover | $40.36 | $0.97 | $39.39 | 2026-03-14 10:44:12 |
| TXN-01006559 | GrubHub | $33.43 | $10.03 | $23.40 | 2026-03-14 10:31:44 |
| TXN-01007073 | Toast | $45.87 | $1.19 | $44.68 | 2026-03-14 10:30:20 |
| TXN-01009091 | Clover | $56.39 | $1.35 | $55.04 | 2026-03-14 10:29:14 |
| TXN-01008859 | Clover | $32.76 | $0.79 | $31.97 | 2026-03-14 10:20:56 |
| TXN-01007591 | Toast | $61.69 | $1.60 | $60.09 | 2026-03-14 10:16:42 |
| TXN-01003423 | DoorDash | $34.60 | $10.38 | $24.22 | 2026-03-14 10:11:57 |
| TXN-01008794 | Clover | $50.93 | $1.22 | $49.71 | 2026-03-14 10:08:42 |
| TXN-01008608 | Square | $30.54 | $0.89 | $29.65 | 2026-03-14 10:05:23 |
| TXN-01009154 | Clover | $62.89 | $1.51 | $61.38 | 2026-03-14 09:57:58 |
| TXN-01002527 | DoorDash | $84.65 | $25.39 | $59.26 | 2026-03-14 09:55:01 |
| TXN-01007436 | Toast | $54.90 | $1.43 | $53.47 | 2026-03-14 09:51:57 |
| TXN-01007981 | Square | $31.00 | $0.90 | $30.10 | 2026-03-14 09:51:42 |
| TXN-01007735 | Toast | $75.76 | $1.97 | $73.79 | 2026-03-14 09:28:41 |
| TXN-01005160 | UberEats | $34.73 | $10.42 | $24.31 | 2026-03-14 09:22:46 |
| TXN-01008298 | Square | $74.31 | $2.15 | $72.16 | 2026-03-14 09:20:22 |
| TXN-01007002 | Toast | $39.17 | $1.02 | $38.15 | 2026-03-14 09:19:18 |
| TXN-01008216 | Square | $53.68 | $1.56 | $52.12 | 2026-03-14 09:09:47 |
| TXN-01007956 | Square | $57.73 | $1.67 | $56.06 | 2026-03-14 09:08:45 |