Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009015 | Clover | $60.48 | $1.45 | $59.03 | 2026-03-14 09:02:23 |
| TXN-01007473 | Toast | $32.87 | $0.85 | $32.02 | 2026-03-14 08:51:50 |
| TXN-01007983 | Square | $41.10 | $1.19 | $39.91 | 2026-03-14 08:46:49 |
| TXN-01002593 | DoorDash | $38.35 | $11.51 | $26.84 | 2026-03-14 08:08:14 |
| TXN-01004310 | DoorDash | $49.21 | $14.76 | $34.45 | 2026-03-14 07:21:30 |
| TXN-01002989 | DoorDash | $51.55 | $15.46 | $36.09 | 2026-03-14 07:19:21 |
| TXN-01006914 | Toast | $58.52 | $1.52 | $57.00 | 2026-03-14 07:18:41 |
| TXN-01007915 | Square | $53.08 | $1.54 | $51.54 | 2026-03-13 23:53:34 |
| TXN-01005775 | UberEats | $72.80 | $21.84 | $50.96 | 2026-03-13 23:26:12 |
| TXN-01003428 | DoorDash | $49.93 | $14.98 | $34.95 | 2026-03-13 22:52:14 |
| TXN-01008454 | Square | $47.36 | $1.37 | $45.99 | 2026-03-13 22:37:43 |
| TXN-01003018 | DoorDash | $79.56 | $23.87 | $55.69 | 2026-03-13 22:16:44 |
| TXN-01009303 | Clover | $56.20 | $1.35 | $54.85 | 2026-03-13 22:08:20 |
| TXN-01008539 | Square | $29.20 | $0.85 | $28.35 | 2026-03-13 22:02:29 |
| TXN-01008820 | Clover | $28.16 | $0.68 | $27.48 | 2026-03-13 21:53:14 |
| TXN-01006524 | GrubHub | $70.53 | $21.16 | $49.37 | 2026-03-13 21:50:30 |
| TXN-01007679 | Toast | $77.75 | $2.02 | $75.73 | 2026-03-13 21:47:55 |
| TXN-01005057 | UberEats | $67.47 | $20.24 | $47.23 | 2026-03-13 21:38:47 |
| TXN-01004606 | UberEats | $81.51 | $24.45 | $57.06 | 2026-03-13 21:36:13 |
| TXN-01008864 | Clover | $40.59 | $0.97 | $39.62 | 2026-03-13 21:30:53 |
| TXN-01008602 | Square | $49.76 | $1.44 | $48.32 | 2026-03-13 21:27:35 |
| TXN-01004412 | DoorDash | $54.99 | $16.50 | $38.49 | 2026-03-13 21:16:30 |
| TXN-01002573 | DoorDash | $77.08 | $23.12 | $53.96 | 2026-03-13 21:13:05 |
| TXN-01005177 | UberEats | $73.37 | $22.01 | $51.36 | 2026-03-13 21:11:07 |
| TXN-01003257 | DoorDash | $54.67 | $16.40 | $38.27 | 2026-03-13 21:09:47 |