Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005491 | UberEats | $83.87 | $25.16 | $58.71 | 2026-03-13 21:07:25 |
| TXN-01006664 | Toast | $29.16 | $0.76 | $28.40 | 2026-03-13 21:06:19 |
| TXN-01005910 | UberEats | $67.00 | $20.10 | $46.90 | 2026-03-13 21:02:03 |
| TXN-01004861 | UberEats | $66.65 | $20.00 | $46.65 | 2026-03-13 20:59:52 |
| TXN-01008458 | Square | $49.94 | $1.45 | $48.49 | 2026-03-13 20:58:23 |
| TXN-01005950 | GrubHub | $46.09 | $13.83 | $32.26 | 2026-03-13 20:58:08 |
| TXN-01002902 | DoorDash | $67.41 | $20.22 | $47.19 | 2026-03-13 20:53:14 |
| TXN-01003865 | DoorDash | $42.50 | $12.75 | $29.75 | 2026-03-13 20:52:31 |
| TXN-01006671 | Toast | $48.06 | $1.25 | $46.81 | 2026-03-13 20:52:16 |
| TXN-01007030 | Toast | $42.76 | $1.11 | $41.65 | 2026-03-13 20:51:02 |
| TXN-01006630 | Toast | $41.08 | $1.07 | $40.01 | 2026-03-13 20:41:45 |
| TXN-01007275 | Toast | $64.45 | $1.68 | $62.77 | 2026-03-13 20:41:45 |
| TXN-01005854 | UberEats | $83.71 | $25.11 | $58.60 | 2026-03-13 20:37:22 |
| TXN-01007911 | Square | $31.80 | $0.92 | $30.88 | 2026-03-13 20:33:45 |
| TXN-01008741 | Square | $41.05 | $1.19 | $39.86 | 2026-03-13 20:30:34 |
| TXN-01008565 | Square | $53.22 | $1.54 | $51.68 | 2026-03-13 20:23:41 |
| TXN-01005596 | UberEats | $63.54 | $19.06 | $44.48 | 2026-03-13 20:22:12 |
| TXN-01003031 | DoorDash | $80.60 | $24.18 | $56.42 | 2026-03-13 20:19:10 |
| TXN-01005530 | UberEats | $33.05 | $9.91 | $23.14 | 2026-03-13 20:18:52 |
| TXN-01003764 | DoorDash | $41.08 | $12.32 | $28.76 | 2026-03-13 20:17:06 |
| TXN-01007355 | Toast | $51.05 | $1.33 | $49.72 | 2026-03-13 20:16:19 |
| TXN-01008861 | Clover | $54.68 | $1.31 | $53.37 | 2026-03-13 20:15:18 |
| TXN-01007920 | Square | $38.48 | $1.12 | $37.36 | 2026-03-13 20:13:55 |
| TXN-01003115 | DoorDash | $81.76 | $24.53 | $57.23 | 2026-03-13 20:11:25 |
| TXN-01007064 | Toast | $54.74 | $1.42 | $53.32 | 2026-03-13 20:10:33 |