Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009028 | Clover | $76.37 | $1.83 | $74.54 | 2026-03-13 19:08:12 |
| TXN-01004650 | UberEats | $52.84 | $15.85 | $36.99 | 2026-03-13 19:06:34 |
| TXN-01007187 | Toast | $44.11 | $1.15 | $42.96 | 2026-03-13 19:05:59 |
| TXN-01009202 | Clover | $29.87 | $0.72 | $29.15 | 2026-03-13 19:05:16 |
| TXN-01007938 | Square | $43.61 | $1.26 | $42.35 | 2026-03-13 19:02:48 |
| TXN-01003384 | DoorDash | $72.87 | $21.86 | $51.01 | 2026-03-13 19:01:41 |
| TXN-01005185 | UberEats | $43.89 | $13.17 | $30.72 | 2026-03-13 18:55:57 |
| TXN-01002647 | DoorDash | $47.09 | $14.13 | $32.96 | 2026-03-13 18:55:36 |
| TXN-01006963 | Toast | $41.81 | $1.09 | $40.72 | 2026-03-13 18:44:14 |
| TXN-01007674 | Toast | $44.57 | $1.16 | $43.41 | 2026-03-13 18:44:10 |
| TXN-01003662 | DoorDash | $61.70 | $18.51 | $43.19 | 2026-03-13 18:43:45 |
| TXN-01003914 | DoorDash | $71.38 | $21.41 | $49.97 | 2026-03-13 18:42:16 |
| TXN-01004458 | UberEats | $35.14 | $10.54 | $24.60 | 2026-03-13 18:42:01 |
| TXN-01007319 | Toast | $35.36 | $0.92 | $34.44 | 2026-03-13 18:41:48 |
| TXN-01006856 | Toast | $58.83 | $1.53 | $57.30 | 2026-03-13 18:37:11 |
| TXN-01008671 | Square | $37.28 | $1.08 | $36.20 | 2026-03-13 18:32:55 |
| TXN-01006830 | Toast | $58.27 | $1.52 | $56.75 | 2026-03-13 18:29:30 |
| TXN-01003032 | DoorDash | $57.22 | $17.17 | $40.05 | 2026-03-13 18:28:51 |
| TXN-01006820 | Toast | $63.16 | $1.64 | $61.52 | 2026-03-13 18:25:51 |
| TXN-01008133 | Square | $29.54 | $0.86 | $28.68 | 2026-03-13 18:25:30 |
| TXN-01005781 | UberEats | $39.84 | $11.95 | $27.89 | 2026-03-13 18:23:13 |
| TXN-01006138 | GrubHub | $45.85 | $13.76 | $32.09 | 2026-03-13 18:22:47 |
| TXN-01002737 | DoorDash | $59.70 | $17.91 | $41.79 | 2026-03-13 18:22:41 |
| TXN-01003456 | DoorDash | $65.36 | $19.61 | $45.75 | 2026-03-13 18:20:23 |
| TXN-01005651 | UberEats | $66.27 | $19.88 | $46.39 | 2026-03-13 18:19:28 |