Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003100 | DoorDash | $60.73 | $18.22 | $42.51 | 2026-03-13 18:16:25 |
| TXN-01006762 | Toast | $77.64 | $2.02 | $75.62 | 2026-03-13 18:13:43 |
| TXN-01003345 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-13 18:12:16 |
| TXN-01003011 | DoorDash | $81.41 | $24.42 | $56.99 | 2026-03-13 18:11:20 |
| TXN-01006777 | Toast | $56.83 | $1.48 | $55.35 | 2026-03-13 18:09:49 |
| TXN-01007974 | Square | $59.21 | $1.72 | $57.49 | 2026-03-13 18:08:47 |
| TXN-01008488 | Square | $57.02 | $1.65 | $55.37 | 2026-03-13 18:07:15 |
| TXN-01005625 | UberEats | $35.47 | $10.64 | $24.83 | 2026-03-13 18:04:22 |
| TXN-01005098 | UberEats | $69.09 | $20.73 | $48.36 | 2026-03-13 18:03:00 |
| TXN-01008513 | Square | $48.49 | $1.41 | $47.08 | 2026-03-13 18:01:46 |
| TXN-01005476 | UberEats | $50.30 | $15.09 | $35.21 | 2026-03-13 18:01:30 |
| TXN-01007874 | Square | $28.25 | $0.82 | $27.43 | 2026-03-13 17:59:29 |
| TXN-01007833 | Square | $77.49 | $2.25 | $75.24 | 2026-03-13 17:56:30 |
| TXN-01006240 | GrubHub | $57.65 | $17.29 | $40.36 | 2026-03-13 17:55:41 |
| TXN-01005655 | UberEats | $62.74 | $18.82 | $43.92 | 2026-03-13 17:50:00 |
| TXN-01006809 | Toast | $51.81 | $1.35 | $50.46 | 2026-03-13 17:47:18 |
| TXN-01005920 | UberEats | $40.61 | $12.18 | $28.43 | 2026-03-13 17:43:23 |
| TXN-01003494 | DoorDash | $65.34 | $19.60 | $45.74 | 2026-03-13 17:40:30 |
| TXN-01005560 | UberEats | $73.98 | $22.19 | $51.79 | 2026-03-13 17:34:23 |
| TXN-01002953 | DoorDash | $54.94 | $16.48 | $38.46 | 2026-03-13 17:33:31 |
| TXN-01003121 | DoorDash | $64.89 | $19.47 | $45.42 | 2026-03-13 17:30:43 |
| TXN-01009308 | Clover | $38.70 | $0.93 | $37.77 | 2026-03-13 17:30:02 |
| TXN-01009301 | Clover | $43.74 | $1.05 | $42.69 | 2026-03-13 17:25:47 |
| TXN-01004710 | UberEats | $69.86 | $20.96 | $48.90 | 2026-03-13 17:25:45 |
| TXN-01005192 | UberEats | $49.61 | $14.88 | $34.73 | 2026-03-13 17:19:10 |