Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006859 | Toast | $36.66 | $0.95 | $35.71 | 2026-03-13 17:14:14 |
| TXN-01002544 | DoorDash | $61.47 | $18.44 | $43.03 | 2026-03-13 17:13:22 |
| TXN-01006964 | Toast | $28.18 | $0.73 | $27.45 | 2026-03-13 17:11:31 |
| TXN-01007343 | Toast | $45.02 | $1.17 | $43.85 | 2026-03-13 17:06:21 |
| TXN-01003926 | DoorDash | $40.02 | $12.01 | $28.01 | 2026-03-13 16:44:34 |
| TXN-01005275 | UberEats | $33.71 | $10.11 | $23.60 | 2026-03-13 16:26:49 |
| TXN-01008371 | Square | $55.85 | $1.62 | $54.23 | 2026-03-13 16:21:02 |
| TXN-01004042 | DoorDash | $35.03 | $10.51 | $24.52 | 2026-03-13 16:14:51 |
| TXN-01003438 | DoorDash | $58.39 | $17.52 | $40.87 | 2026-03-13 16:10:47 |
| TXN-01006215 | GrubHub | $41.54 | $12.46 | $29.08 | 2026-03-13 16:07:50 |
| TXN-01002951 | DoorDash | $72.77 | $21.83 | $50.94 | 2026-03-13 16:07:10 |
| TXN-01004664 | UberEats | $57.39 | $17.22 | $40.17 | 2026-03-13 15:58:35 |
| TXN-01008562 | Square | $32.23 | $0.93 | $31.30 | 2026-03-13 15:55:43 |
| TXN-01002995 | DoorDash | $56.56 | $16.97 | $39.59 | 2026-03-13 15:55:41 |
| TXN-01002727 | DoorDash | $67.44 | $20.23 | $47.21 | 2026-03-13 15:44:34 |
| TXN-01003422 | DoorDash | $60.29 | $18.09 | $42.20 | 2026-03-13 15:43:44 |
| TXN-01007924 | Square | $66.89 | $1.94 | $64.95 | 2026-03-13 15:33:29 |
| TXN-01004475 | UberEats | $36.70 | $11.01 | $25.69 | 2026-03-13 15:31:43 |
| TXN-01008373 | Square | $64.81 | $1.88 | $62.93 | 2026-03-13 15:30:10 |
| TXN-01007965 | Square | $50.49 | $1.46 | $49.03 | 2026-03-13 15:29:04 |
| TXN-01006172 | GrubHub | $40.67 | $12.20 | $28.47 | 2026-03-13 15:28:24 |
| TXN-01009118 | Clover | $34.40 | $0.83 | $33.57 | 2026-03-13 15:21:06 |
| TXN-01006218 | GrubHub | $43.81 | $13.14 | $30.67 | 2026-03-13 15:19:49 |
| TXN-01006765 | Toast | $72.29 | $1.88 | $70.41 | 2026-03-13 15:13:46 |
| TXN-01004858 | UberEats | $71.82 | $21.55 | $50.27 | 2026-03-13 14:57:32 |