Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005719 | UberEats | $42.01 | $12.60 | $29.41 | 2026-03-13 14:56:54 |
| TXN-01007879 | Square | $69.61 | $2.02 | $67.59 | 2026-03-13 14:55:53 |
| TXN-01007529 | Toast | $28.85 | $0.75 | $28.10 | 2026-03-13 14:51:28 |
| TXN-01003124 | DoorDash | $77.78 | $23.33 | $54.45 | 2026-03-13 14:46:55 |
| TXN-01009174 | Clover | $53.03 | $1.27 | $51.76 | 2026-03-13 14:45:16 |
| TXN-01007325 | Toast | $32.88 | $0.85 | $32.03 | 2026-03-13 14:43:36 |
| TXN-01008967 | Clover | $39.78 | $0.95 | $38.83 | 2026-03-13 14:43:36 |
| TXN-01004272 | DoorDash | $84.12 | $25.24 | $58.88 | 2026-03-13 14:37:14 |
| TXN-01003493 | DoorDash | $79.40 | $23.82 | $55.58 | 2026-03-13 14:34:58 |
| TXN-01007204 | Toast | $32.87 | $0.85 | $32.02 | 2026-03-13 14:34:13 |
| TXN-01005764 | UberEats | $35.72 | $10.72 | $25.00 | 2026-03-13 14:33:10 |
| TXN-01006754 | Toast | $33.74 | $0.88 | $32.86 | 2026-03-13 14:31:05 |
| TXN-01005572 | UberEats | $42.83 | $12.85 | $29.98 | 2026-03-13 14:29:11 |
| TXN-01005003 | UberEats | $53.15 | $15.94 | $37.21 | 2026-03-13 14:21:46 |
| TXN-01004089 | DoorDash | $79.02 | $23.71 | $55.31 | 2026-03-13 14:14:46 |
| TXN-01008157 | Square | $35.46 | $1.03 | $34.43 | 2026-03-13 14:11:25 |
| TXN-01004350 | DoorDash | $42.21 | $12.66 | $29.55 | 2026-03-13 14:10:03 |
| TXN-01005207 | UberEats | $64.41 | $19.32 | $45.09 | 2026-03-13 14:02:32 |
| TXN-01002821 | DoorDash | $46.38 | $13.91 | $32.47 | 2026-03-13 14:01:28 |
| TXN-01008191 | Square | $59.04 | $1.71 | $57.33 | 2026-03-13 14:01:20 |
| TXN-01003280 | DoorDash | $74.80 | $22.44 | $52.36 | 2026-03-13 14:00:36 |
| TXN-01005646 | UberEats | $63.53 | $19.06 | $44.47 | 2026-03-13 13:59:13 |
| TXN-01007610 | Toast | $36.27 | $0.94 | $35.33 | 2026-03-13 13:58:39 |
| TXN-01002735 | DoorDash | $47.04 | $14.11 | $32.93 | 2026-03-13 13:54:55 |
| TXN-01008991 | Clover | $39.55 | $0.95 | $38.60 | 2026-03-13 13:49:03 |