Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006002 | GrubHub | $82.00 | $24.60 | $57.40 | 2026-03-13 13:45:29 |
| TXN-01007063 | Toast | $57.65 | $1.50 | $56.15 | 2026-03-13 13:42:42 |
| TXN-01006836 | Toast | $63.32 | $1.65 | $61.67 | 2026-03-13 13:41:10 |
| TXN-01006871 | Toast | $64.37 | $1.67 | $62.70 | 2026-03-13 13:39:08 |
| TXN-01008174 | Square | $61.71 | $1.79 | $59.92 | 2026-03-13 13:37:13 |
| TXN-01004635 | UberEats | $65.53 | $19.66 | $45.87 | 2026-03-13 13:29:50 |
| TXN-01002665 | DoorDash | $35.92 | $10.78 | $25.14 | 2026-03-13 13:29:09 |
| TXN-01008219 | Square | $62.14 | $1.80 | $60.34 | 2026-03-13 13:24:42 |
| TXN-01008818 | Clover | $71.94 | $1.73 | $70.21 | 2026-03-13 13:19:53 |
| TXN-01007215 | Toast | $69.36 | $1.80 | $67.56 | 2026-03-13 13:19:41 |
| TXN-01002837 | DoorDash | $65.53 | $19.66 | $45.87 | 2026-03-13 13:18:59 |
| TXN-01008710 | Square | $35.40 | $1.03 | $34.37 | 2026-03-13 13:16:26 |
| TXN-01004697 | UberEats | $48.48 | $14.54 | $33.94 | 2026-03-13 13:14:24 |
| TXN-01003923 | DoorDash | $37.13 | $11.14 | $25.99 | 2026-03-13 13:12:34 |
| TXN-01005685 | UberEats | $62.46 | $18.74 | $43.72 | 2026-03-13 13:11:02 |
| TXN-01005532 | UberEats | $56.80 | $17.04 | $39.76 | 2026-03-13 13:10:36 |
| TXN-01008472 | Square | $52.81 | $1.53 | $51.28 | 2026-03-13 13:09:31 |
| TXN-01008131 | Square | $45.03 | $1.31 | $43.72 | 2026-03-13 13:06:10 |
| TXN-01004202 | DoorDash | $70.52 | $21.16 | $49.36 | 2026-03-13 12:58:25 |
| TXN-01008008 | Square | $68.48 | $1.99 | $66.49 | 2026-03-13 12:52:36 |
| TXN-01007856 | Square | $49.84 | $1.45 | $48.39 | 2026-03-13 12:48:15 |
| TXN-01006329 | GrubHub | $57.48 | $17.24 | $40.24 | 2026-03-13 12:46:07 |
| TXN-01003130 | DoorDash | $81.52 | $24.46 | $57.06 | 2026-03-13 12:46:04 |
| TXN-01005895 | UberEats | $78.98 | $23.69 | $55.29 | 2026-03-13 12:44:48 |
| TXN-01007950 | Square | $76.24 | $2.21 | $74.03 | 2026-03-13 12:38:21 |