Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003781 | DoorDash | $57.85 | $17.36 | $40.49 | 2026-03-13 12:37:41 |
| TXN-01006057 | GrubHub | $60.22 | $18.07 | $42.15 | 2026-03-13 12:32:33 |
| TXN-01007901 | Square | $59.79 | $1.73 | $58.06 | 2026-03-13 12:29:55 |
| TXN-01005693 | UberEats | $69.09 | $20.73 | $48.36 | 2026-03-13 12:27:46 |
| TXN-01008867 | Clover | $72.06 | $1.73 | $70.33 | 2026-03-13 12:27:28 |
| TXN-01006021 | GrubHub | $37.55 | $11.26 | $26.29 | 2026-03-13 12:27:17 |
| TXN-01006857 | Toast | $29.76 | $0.77 | $28.99 | 2026-03-13 12:24:45 |
| TXN-01004902 | UberEats | $66.04 | $19.81 | $46.23 | 2026-03-13 12:22:25 |
| TXN-01002790 | DoorDash | $38.99 | $11.70 | $27.29 | 2026-03-13 12:20:22 |
| TXN-01009135 | Clover | $30.62 | $0.73 | $29.89 | 2026-03-13 12:13:56 |
| TXN-01009079 | Clover | $67.73 | $1.63 | $66.10 | 2026-03-13 12:13:20 |
| TXN-01004029 | DoorDash | $36.75 | $11.03 | $25.72 | 2026-03-13 12:09:26 |
| TXN-01003186 | DoorDash | $61.07 | $18.32 | $42.75 | 2026-03-13 12:06:48 |
| TXN-01007551 | Toast | $45.12 | $1.17 | $43.95 | 2026-03-13 12:06:30 |
| TXN-01005931 | GrubHub | $52.22 | $15.67 | $36.55 | 2026-03-13 12:04:13 |
| TXN-01007653 | Toast | $49.46 | $1.29 | $48.17 | 2026-03-13 12:03:00 |
| TXN-01007636 | Toast | $64.51 | $1.68 | $62.83 | 2026-03-13 12:01:50 |
| TXN-01006749 | Toast | $44.03 | $1.14 | $42.89 | 2026-03-13 12:00:33 |
| TXN-01006626 | Toast | $45.23 | $1.18 | $44.05 | 2026-03-13 11:54:12 |
| TXN-01006444 | GrubHub | $63.75 | $19.12 | $44.63 | 2026-03-13 11:52:51 |
| TXN-01005337 | UberEats | $58.76 | $17.63 | $41.13 | 2026-03-13 11:51:52 |
| TXN-01008258 | Square | $49.30 | $1.43 | $47.87 | 2026-03-13 11:51:21 |
| TXN-01006090 | GrubHub | $68.72 | $20.62 | $48.10 | 2026-03-13 11:40:50 |
| TXN-01005029 | UberEats | $82.11 | $24.63 | $57.48 | 2026-03-13 11:38:02 |
| TXN-01004653 | UberEats | $46.47 | $13.94 | $32.53 | 2026-03-13 11:30:21 |