Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008904 | Clover | $41.90 | $1.01 | $40.89 | 2026-03-13 11:23:37 |
| TXN-01007226 | Toast | $51.12 | $1.33 | $49.79 | 2026-03-13 11:21:59 |
| TXN-01008369 | Square | $42.77 | $1.24 | $41.53 | 2026-03-13 11:20:12 |
| TXN-01005663 | UberEats | $61.08 | $18.32 | $42.76 | 2026-03-13 11:19:53 |
| TXN-01003502 | DoorDash | $52.03 | $15.61 | $36.42 | 2026-03-13 11:19:43 |
| TXN-01004667 | UberEats | $75.98 | $22.79 | $53.19 | 2026-03-13 11:16:45 |
| TXN-01007701 | Toast | $76.21 | $1.98 | $74.23 | 2026-03-13 11:13:12 |
| TXN-01006782 | Toast | $55.16 | $1.43 | $53.73 | 2026-03-13 11:10:17 |
| TXN-01005087 | UberEats | $48.08 | $14.42 | $33.66 | 2026-03-13 11:09:45 |
| TXN-01006543 | GrubHub | $83.51 | $25.05 | $58.46 | 2026-03-13 11:05:37 |
| TXN-01002962 | DoorDash | $49.23 | $14.77 | $34.46 | 2026-03-13 11:04:00 |
| TXN-01004074 | DoorDash | $81.76 | $24.53 | $57.23 | 2026-03-13 11:03:17 |
| TXN-01007026 | Toast | $63.17 | $1.64 | $61.53 | 2026-03-13 11:02:41 |
| TXN-01003982 | DoorDash | $55.42 | $16.63 | $38.79 | 2026-03-13 10:56:53 |
| TXN-01007979 | Square | $59.46 | $1.72 | $57.74 | 2026-03-13 10:53:58 |
| TXN-01003761 | DoorDash | $33.13 | $9.94 | $23.19 | 2026-03-13 10:47:39 |
| TXN-01003784 | DoorDash | $70.10 | $21.03 | $49.07 | 2026-03-13 10:44:35 |
| TXN-01009016 | Clover | $71.56 | $1.72 | $69.84 | 2026-03-13 10:43:19 |
| TXN-01004235 | DoorDash | $73.48 | $22.04 | $51.44 | 2026-03-13 10:36:08 |
| TXN-01006350 | GrubHub | $61.71 | $18.51 | $43.20 | 2026-03-13 10:32:43 |
| TXN-01005840 | UberEats | $42.73 | $12.82 | $29.91 | 2026-03-13 10:22:03 |
| TXN-01009175 | Clover | $62.30 | $1.50 | $60.80 | 2026-03-13 10:10:08 |
| TXN-01008306 | Square | $29.54 | $0.86 | $28.68 | 2026-03-13 10:09:48 |
| TXN-01007086 | Toast | $53.22 | $1.38 | $51.84 | 2026-03-13 10:07:25 |
| TXN-01005225 | UberEats | $70.20 | $21.06 | $49.14 | 2026-03-13 10:05:34 |