Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009271 | Clover | $37.35 | $0.90 | $36.45 | 2026-03-13 09:59:45 |
| TXN-01005326 | UberEats | $69.42 | $20.83 | $48.59 | 2026-03-13 09:59:09 |
| TXN-01003021 | DoorDash | $69.03 | $20.71 | $48.32 | 2026-03-13 09:53:37 |
| TXN-01007692 | Toast | $57.81 | $1.50 | $56.31 | 2026-03-13 09:47:50 |
| TXN-01004560 | UberEats | $38.14 | $11.44 | $26.70 | 2026-03-13 09:33:16 |
| TXN-01008955 | Clover | $59.79 | $1.43 | $58.36 | 2026-03-13 09:32:30 |
| TXN-01005544 | UberEats | $68.62 | $20.59 | $48.03 | 2026-03-13 09:21:49 |
| TXN-01008663 | Square | $67.98 | $1.97 | $66.01 | 2026-03-13 09:18:09 |
| TXN-01007405 | Toast | $68.95 | $1.79 | $67.16 | 2026-03-13 09:14:22 |
| TXN-01003259 | DoorDash | $38.06 | $11.42 | $26.64 | 2026-03-13 09:13:19 |
| TXN-01004357 | DoorDash | $61.57 | $18.47 | $43.10 | 2026-03-13 09:02:16 |
| TXN-01002881 | DoorDash | $59.47 | $17.84 | $41.63 | 2026-03-13 08:57:02 |
| TXN-01006688 | Toast | $50.10 | $1.30 | $48.80 | 2026-03-13 08:39:59 |
| TXN-01005447 | UberEats | $63.01 | $18.90 | $44.11 | 2026-03-13 08:25:42 |
| TXN-01005564 | UberEats | $75.43 | $22.63 | $52.80 | 2026-03-13 08:11:47 |
| TXN-01005956 | GrubHub | $44.97 | $13.49 | $31.48 | 2026-03-13 08:06:16 |
| TXN-01003821 | DoorDash | $81.62 | $24.49 | $57.13 | 2026-03-13 08:06:09 |
| TXN-01003636 | DoorDash | $82.16 | $24.65 | $57.51 | 2026-03-13 08:05:46 |
| TXN-01006723 | Toast | $28.52 | $0.74 | $27.78 | 2026-03-13 07:49:41 |
| TXN-01005597 | UberEats | $45.45 | $13.63 | $31.82 | 2026-03-13 07:10:15 |
| TXN-01008831 | Clover | $32.27 | $0.77 | $31.50 | 2026-03-13 07:10:10 |
| TXN-01007644 | Toast | $45.45 | $1.18 | $44.27 | 2026-03-13 07:08:00 |
| TXN-01004205 | DoorDash | $36.41 | $10.92 | $25.49 | 2026-03-13 07:07:14 |
| TXN-01009196 | Clover | $41.79 | $1.00 | $40.79 | 2026-03-13 07:04:43 |
| TXN-01007422 | Toast | $59.59 | $1.55 | $58.04 | 2026-03-12 22:26:15 |