Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006541 | GrubHub | $47.29 | $14.19 | $33.10 | 2026-03-12 22:24:43 |
| TXN-01004057 | DoorDash | $33.59 | $10.08 | $23.51 | 2026-03-12 22:20:24 |
| TXN-01009132 | Clover | $50.89 | $1.22 | $49.67 | 2026-03-12 22:18:05 |
| TXN-01003377 | DoorDash | $73.17 | $21.95 | $51.22 | 2026-03-12 22:13:42 |
| TXN-01005232 | UberEats | $72.63 | $21.79 | $50.84 | 2026-03-12 21:47:07 |
| TXN-01008329 | Square | $73.33 | $2.13 | $71.20 | 2026-03-12 21:43:24 |
| TXN-01009042 | Clover | $55.32 | $1.33 | $53.99 | 2026-03-12 21:42:29 |
| TXN-01008052 | Square | $59.75 | $1.73 | $58.02 | 2026-03-12 21:34:01 |
| TXN-01005285 | UberEats | $43.38 | $13.01 | $30.37 | 2026-03-12 21:32:55 |
| TXN-01006946 | Toast | $71.25 | $1.85 | $69.40 | 2026-03-12 21:27:02 |
| TXN-01003828 | DoorDash | $59.32 | $17.80 | $41.52 | 2026-03-12 21:24:21 |
| TXN-01004201 | DoorDash | $36.98 | $11.09 | $25.89 | 2026-03-12 21:20:22 |
| TXN-01007764 | Toast | $44.65 | $1.16 | $43.49 | 2026-03-12 21:13:45 |
| TXN-01004570 | UberEats | $36.31 | $10.89 | $25.42 | 2026-03-12 21:09:59 |
| TXN-01002524 | DoorDash | $34.25 | $10.28 | $23.97 | 2026-03-12 21:09:40 |
| TXN-01005611 | UberEats | $64.42 | $19.33 | $45.09 | 2026-03-12 21:07:09 |
| TXN-01006298 | GrubHub | $48.23 | $14.47 | $33.76 | 2026-03-12 20:59:44 |
| TXN-01004785 | UberEats | $43.53 | $13.06 | $30.47 | 2026-03-12 20:55:33 |
| TXN-01004569 | UberEats | $50.35 | $15.11 | $35.24 | 2026-03-12 20:54:56 |
| TXN-01006522 | GrubHub | $81.72 | $24.52 | $57.20 | 2026-03-12 20:53:00 |
| TXN-01007508 | Toast | $61.83 | $1.61 | $60.22 | 2026-03-12 20:46:31 |
| TXN-01006694 | Toast | $73.88 | $1.92 | $71.96 | 2026-03-12 20:45:46 |
| TXN-01008296 | Square | $61.36 | $1.78 | $59.58 | 2026-03-12 20:45:41 |
| TXN-01007330 | Toast | $75.62 | $1.97 | $73.65 | 2026-03-12 20:44:35 |
| TXN-01007744 | Toast | $66.25 | $1.72 | $64.53 | 2026-03-12 20:43:51 |