Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005077 | UberEats | $52.17 | $15.65 | $36.52 | 2026-03-12 20:34:26 |
| TXN-01004039 | DoorDash | $74.90 | $22.47 | $52.43 | 2026-03-12 20:14:47 |
| TXN-01005534 | UberEats | $60.50 | $18.15 | $42.35 | 2026-03-12 20:11:35 |
| TXN-01004745 | UberEats | $48.98 | $14.69 | $34.29 | 2026-03-12 20:11:18 |
| TXN-01005831 | UberEats | $53.76 | $16.13 | $37.63 | 2026-03-12 20:05:30 |
| TXN-01004463 | UberEats | $56.24 | $16.87 | $39.37 | 2026-03-12 20:05:28 |
| TXN-01004379 | DoorDash | $53.78 | $16.13 | $37.65 | 2026-03-12 20:02:07 |
| TXN-01005960 | GrubHub | $63.88 | $19.16 | $44.72 | 2026-03-12 20:00:51 |
| TXN-01006340 | GrubHub | $60.64 | $18.19 | $42.45 | 2026-03-12 20:00:50 |
| TXN-01008812 | Clover | $33.68 | $0.81 | $32.87 | 2026-03-12 19:55:40 |
| TXN-01007189 | Toast | $68.30 | $1.78 | $66.52 | 2026-03-12 19:51:39 |
| TXN-01005342 | UberEats | $35.08 | $10.52 | $24.56 | 2026-03-12 19:48:19 |
| TXN-01006393 | GrubHub | $53.44 | $16.03 | $37.41 | 2026-03-12 19:48:02 |
| TXN-01007994 | Square | $40.64 | $1.18 | $39.46 | 2026-03-12 19:41:15 |
| TXN-01004549 | UberEats | $48.85 | $14.65 | $34.20 | 2026-03-12 19:39:04 |
| TXN-01008953 | Clover | $60.81 | $1.46 | $59.35 | 2026-03-12 19:38:34 |
| TXN-01005554 | UberEats | $60.45 | $18.14 | $42.31 | 2026-03-12 19:30:13 |
| TXN-01002619 | DoorDash | $56.95 | $17.09 | $39.86 | 2026-03-12 19:25:02 |
| TXN-01006040 | GrubHub | $79.24 | $23.77 | $55.47 | 2026-03-12 19:21:09 |
| TXN-01006058 | GrubHub | $72.65 | $21.80 | $50.85 | 2026-03-12 19:20:50 |
| TXN-01008987 | Clover | $76.00 | $1.82 | $74.18 | 2026-03-12 19:19:52 |
| TXN-01002763 | DoorDash | $62.71 | $18.81 | $43.90 | 2026-03-12 19:19:06 |
| TXN-01003786 | DoorDash | $40.19 | $12.06 | $28.13 | 2026-03-12 19:17:55 |
| TXN-01005435 | UberEats | $74.18 | $22.25 | $51.93 | 2026-03-12 19:17:04 |
| TXN-01004413 | DoorDash | $77.31 | $23.19 | $54.12 | 2026-03-12 19:16:29 |