Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007935 | Square | $31.04 | $0.90 | $30.14 | 2026-03-12 19:14:47 |
| TXN-01009230 | Clover | $61.80 | $1.48 | $60.32 | 2026-03-12 19:12:34 |
| TXN-01006462 | GrubHub | $68.68 | $20.60 | $48.08 | 2026-03-12 19:12:28 |
| TXN-01006318 | GrubHub | $48.08 | $14.42 | $33.66 | 2026-03-12 19:11:28 |
| TXN-01003271 | DoorDash | $43.96 | $13.19 | $30.77 | 2026-03-12 19:09:14 |
| TXN-01002608 | DoorDash | $52.12 | $15.64 | $36.48 | 2026-03-12 19:07:00 |
| TXN-01003726 | DoorDash | $79.99 | $24.00 | $55.99 | 2026-03-12 19:02:23 |
| TXN-01009147 | Clover | $77.45 | $1.86 | $75.59 | 2026-03-12 19:00:01 |
| TXN-01006236 | GrubHub | $81.83 | $24.55 | $57.28 | 2026-03-12 18:56:49 |
| TXN-01005902 | UberEats | $52.08 | $15.62 | $36.46 | 2026-03-12 18:56:41 |
| TXN-01005621 | UberEats | $80.30 | $24.09 | $56.21 | 2026-03-12 18:56:39 |
| TXN-01003715 | DoorDash | $75.29 | $22.59 | $52.70 | 2026-03-12 18:54:32 |
| TXN-01004026 | DoorDash | $69.01 | $20.70 | $48.31 | 2026-03-12 18:53:57 |
| TXN-01003942 | DoorDash | $67.83 | $20.35 | $47.48 | 2026-03-12 18:52:24 |
| TXN-01009074 | Clover | $45.51 | $1.09 | $44.42 | 2026-03-12 18:51:08 |
| TXN-01007322 | Toast | $52.91 | $1.38 | $51.53 | 2026-03-12 18:44:04 |
| TXN-01004523 | UberEats | $38.85 | $11.65 | $27.20 | 2026-03-12 18:43:11 |
| TXN-01004901 | UberEats | $71.89 | $21.57 | $50.32 | 2026-03-12 18:42:43 |
| TXN-01004289 | DoorDash | $83.27 | $24.98 | $58.29 | 2026-03-12 18:41:51 |
| TXN-01006261 | GrubHub | $38.04 | $11.41 | $26.63 | 2026-03-12 18:37:55 |
| TXN-01008822 | Clover | $62.79 | $1.51 | $61.28 | 2026-03-12 18:36:18 |
| TXN-01003352 | DoorDash | $77.88 | $23.36 | $54.52 | 2026-03-12 18:34:22 |
| TXN-01004234 | DoorDash | $53.90 | $16.17 | $37.73 | 2026-03-12 18:33:41 |
| TXN-01008755 | Square | $57.43 | $1.67 | $55.76 | 2026-03-12 18:32:08 |
| TXN-01009208 | Clover | $43.99 | $1.06 | $42.93 | 2026-03-12 18:22:09 |