Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003812 | DoorDash | $72.87 | $21.86 | $51.01 | 2026-03-12 18:19:25 |
| TXN-01003301 | DoorDash | $57.29 | $17.19 | $40.10 | 2026-03-12 18:19:00 |
| TXN-01008574 | Square | $53.52 | $1.55 | $51.97 | 2026-03-12 18:18:26 |
| TXN-01005318 | UberEats | $62.11 | $18.63 | $43.48 | 2026-03-12 18:16:55 |
| TXN-01005382 | UberEats | $76.17 | $22.85 | $53.32 | 2026-03-12 18:12:59 |
| TXN-01007185 | Toast | $32.42 | $0.84 | $31.58 | 2026-03-12 18:12:50 |
| TXN-01005067 | UberEats | $70.80 | $21.24 | $49.56 | 2026-03-12 18:11:52 |
| TXN-01004783 | UberEats | $84.69 | $25.41 | $59.28 | 2026-03-12 18:09:03 |
| TXN-01006714 | Toast | $70.09 | $1.82 | $68.27 | 2026-03-12 18:05:47 |
| TXN-01005254 | UberEats | $49.27 | $14.78 | $34.49 | 2026-03-12 18:01:47 |
| TXN-01006960 | Toast | $55.38 | $1.44 | $53.94 | 2026-03-12 18:01:47 |
| TXN-01004293 | DoorDash | $71.46 | $21.44 | $50.02 | 2026-03-12 18:00:17 |
| TXN-01008385 | Square | $42.31 | $1.23 | $41.08 | 2026-03-12 17:55:38 |
| TXN-01006614 | Toast | $75.67 | $1.97 | $73.70 | 2026-03-12 17:55:22 |
| TXN-01008564 | Square | $41.72 | $1.21 | $40.51 | 2026-03-12 17:55:06 |
| TXN-01003846 | DoorDash | $37.91 | $11.37 | $26.54 | 2026-03-12 17:54:50 |
| TXN-01002854 | DoorDash | $63.54 | $19.06 | $44.48 | 2026-03-12 17:50:18 |
| TXN-01003082 | DoorDash | $52.18 | $15.65 | $36.53 | 2026-03-12 17:46:40 |
| TXN-01008869 | Clover | $43.55 | $1.05 | $42.50 | 2026-03-12 17:46:12 |
| TXN-01006719 | Toast | $29.35 | $0.76 | $28.59 | 2026-03-12 17:43:28 |
| TXN-01007971 | Square | $59.46 | $1.72 | $57.74 | 2026-03-12 17:40:05 |
| TXN-01003657 | DoorDash | $84.87 | $25.46 | $59.41 | 2026-03-12 17:34:40 |
| TXN-01004139 | DoorDash | $66.73 | $20.02 | $46.71 | 2026-03-12 17:33:53 |
| TXN-01003294 | DoorDash | $64.41 | $19.32 | $45.09 | 2026-03-12 17:33:33 |
| TXN-01003119 | DoorDash | $65.37 | $19.61 | $45.76 | 2026-03-12 17:32:05 |