Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007225 | Toast | $77.67 | $2.02 | $75.65 | 2026-03-12 17:29:00 |
| TXN-01008192 | Square | $38.31 | $1.11 | $37.20 | 2026-03-12 17:28:12 |
| TXN-01004864 | UberEats | $57.01 | $17.10 | $39.91 | 2026-03-12 17:25:43 |
| TXN-01006386 | GrubHub | $81.06 | $24.32 | $56.74 | 2026-03-12 17:25:11 |
| TXN-01002708 | DoorDash | $36.94 | $11.08 | $25.86 | 2026-03-12 17:19:50 |
| TXN-01006453 | GrubHub | $39.62 | $11.89 | $27.73 | 2026-03-12 17:19:27 |
| TXN-01005005 | UberEats | $39.35 | $11.80 | $27.55 | 2026-03-12 17:14:00 |
| TXN-01008279 | Square | $43.56 | $1.26 | $42.30 | 2026-03-12 17:13:45 |
| TXN-01007903 | Square | $68.32 | $1.98 | $66.34 | 2026-03-12 17:13:34 |
| TXN-01003554 | DoorDash | $80.73 | $24.22 | $56.51 | 2026-03-12 17:11:13 |
| TXN-01003104 | DoorDash | $57.25 | $17.18 | $40.07 | 2026-03-12 17:10:39 |
| TXN-01003858 | DoorDash | $71.73 | $21.52 | $50.21 | 2026-03-12 16:31:57 |
| TXN-01006882 | Toast | $45.01 | $1.17 | $43.84 | 2026-03-12 16:29:13 |
| TXN-01007025 | Toast | $34.48 | $0.90 | $33.58 | 2026-03-12 16:29:03 |
| TXN-01008918 | Clover | $55.25 | $1.33 | $53.92 | 2026-03-12 16:28:04 |
| TXN-01007141 | Toast | $39.89 | $1.04 | $38.85 | 2026-03-12 16:23:22 |
| TXN-01004699 | UberEats | $53.96 | $16.19 | $37.77 | 2026-03-12 16:21:21 |
| TXN-01005410 | UberEats | $62.22 | $18.67 | $43.55 | 2026-03-12 16:21:06 |
| TXN-01003454 | DoorDash | $62.05 | $18.61 | $43.44 | 2026-03-12 16:20:03 |
| TXN-01006149 | GrubHub | $70.74 | $21.22 | $49.52 | 2026-03-12 16:18:42 |
| TXN-01003236 | DoorDash | $34.31 | $10.29 | $24.02 | 2026-03-12 16:04:20 |
| TXN-01003596 | DoorDash | $70.65 | $21.20 | $49.45 | 2026-03-12 15:59:04 |
| TXN-01007269 | Toast | $45.07 | $1.17 | $43.90 | 2026-03-12 15:50:29 |
| TXN-01006702 | Toast | $40.32 | $1.05 | $39.27 | 2026-03-12 15:49:23 |
| TXN-01007757 | Toast | $75.83 | $1.97 | $73.86 | 2026-03-12 15:46:48 |