Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002734 | DoorDash | $51.21 | $15.36 | $35.85 | 2026-03-12 15:46:29 |
| TXN-01004870 | UberEats | $33.56 | $10.07 | $23.49 | 2026-03-12 15:43:11 |
| TXN-01007786 | Toast | $34.30 | $0.89 | $33.41 | 2026-03-12 15:41:29 |
| TXN-01002571 | DoorDash | $70.26 | $21.08 | $49.18 | 2026-03-12 15:40:36 |
| TXN-01004793 | UberEats | $73.84 | $22.15 | $51.69 | 2026-03-12 15:26:21 |
| TXN-01009195 | Clover | $53.06 | $1.27 | $51.79 | 2026-03-12 15:19:47 |
| TXN-01002896 | DoorDash | $46.42 | $13.93 | $32.49 | 2026-03-12 15:11:46 |
| TXN-01007806 | Toast | $67.78 | $1.76 | $66.02 | 2026-03-12 15:09:57 |
| TXN-01002688 | DoorDash | $81.90 | $24.57 | $57.33 | 2026-03-12 15:09:33 |
| TXN-01009069 | Clover | $61.28 | $1.47 | $59.81 | 2026-03-12 15:06:29 |
| TXN-01003056 | DoorDash | $66.80 | $20.04 | $46.76 | 2026-03-12 15:02:13 |
| TXN-01006151 | GrubHub | $33.74 | $10.12 | $23.62 | 2026-03-12 14:54:40 |
| TXN-01003446 | DoorDash | $55.68 | $16.70 | $38.98 | 2026-03-12 14:49:02 |
| TXN-01004171 | DoorDash | $77.70 | $23.31 | $54.39 | 2026-03-12 14:48:22 |
| TXN-01007009 | Toast | $57.55 | $1.50 | $56.05 | 2026-03-12 14:39:54 |
| TXN-01008541 | Square | $69.24 | $2.01 | $67.23 | 2026-03-12 14:39:49 |
| TXN-01003811 | DoorDash | $66.42 | $19.93 | $46.49 | 2026-03-12 14:37:50 |
| TXN-01009058 | Clover | $75.39 | $1.81 | $73.58 | 2026-03-12 14:36:22 |
| TXN-01007017 | Toast | $48.22 | $1.25 | $46.97 | 2026-03-12 14:32:59 |
| TXN-01008152 | Square | $43.83 | $1.27 | $42.56 | 2026-03-12 14:25:23 |
| TXN-01003050 | DoorDash | $73.10 | $21.93 | $51.17 | 2026-03-12 14:20:57 |
| TXN-01005761 | UberEats | $82.42 | $24.73 | $57.69 | 2026-03-12 14:19:02 |
| TXN-01004172 | DoorDash | $61.39 | $18.42 | $42.97 | 2026-03-12 14:17:05 |
| TXN-01005644 | UberEats | $74.74 | $22.42 | $52.32 | 2026-03-12 14:11:01 |
| TXN-01009025 | Clover | $54.77 | $1.31 | $53.46 | 2026-03-12 14:08:46 |