Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002648 | DoorDash | $66.95 | $20.09 | $46.86 | 2026-03-12 14:06:47 |
| TXN-01006733 | Toast | $55.47 | $1.44 | $54.03 | 2026-03-12 14:04:03 |
| TXN-01003852 | DoorDash | $75.89 | $22.77 | $53.12 | 2026-03-12 14:01:21 |
| TXN-01005814 | UberEats | $36.74 | $11.02 | $25.72 | 2026-03-12 14:01:00 |
| TXN-01005199 | UberEats | $51.31 | $15.39 | $35.92 | 2026-03-12 13:55:33 |
| TXN-01004264 | DoorDash | $53.32 | $16.00 | $37.32 | 2026-03-12 13:52:39 |
| TXN-01007407 | Toast | $40.43 | $1.05 | $39.38 | 2026-03-12 13:52:01 |
| TXN-01007302 | Toast | $77.67 | $2.02 | $75.65 | 2026-03-12 13:51:01 |
| TXN-01009328 | Clover | $73.66 | $1.77 | $71.89 | 2026-03-12 13:47:52 |
| TXN-01004900 | UberEats | $47.85 | $14.36 | $33.49 | 2026-03-12 13:42:54 |
| TXN-01005520 | UberEats | $51.62 | $15.49 | $36.13 | 2026-03-12 13:40:02 |
| TXN-01006099 | GrubHub | $63.80 | $19.14 | $44.66 | 2026-03-12 13:38:57 |
| TXN-01007368 | Toast | $69.66 | $1.81 | $67.85 | 2026-03-12 13:38:09 |
| TXN-01007338 | Toast | $29.39 | $0.76 | $28.63 | 2026-03-12 13:36:08 |
| TXN-01005006 | UberEats | $39.51 | $11.85 | $27.66 | 2026-03-12 13:36:06 |
| TXN-01006561 | GrubHub | $73.94 | $22.18 | $51.76 | 2026-03-12 13:34:21 |
| TXN-01008776 | Square | $56.90 | $1.65 | $55.25 | 2026-03-12 13:31:07 |
| TXN-01003565 | DoorDash | $69.10 | $20.73 | $48.37 | 2026-03-12 13:30:04 |
| TXN-01003276 | DoorDash | $72.93 | $21.88 | $51.05 | 2026-03-12 13:23:42 |
| TXN-01005307 | UberEats | $42.19 | $12.66 | $29.53 | 2026-03-12 13:22:16 |
| TXN-01006961 | Toast | $46.64 | $1.21 | $45.43 | 2026-03-12 13:21:38 |
| TXN-01007939 | Square | $64.34 | $1.87 | $62.47 | 2026-03-12 13:21:18 |
| TXN-01005798 | UberEats | $63.57 | $19.07 | $44.50 | 2026-03-12 13:19:36 |
| TXN-01007830 | Toast | $46.61 | $1.21 | $45.40 | 2026-03-12 13:18:36 |
| TXN-01008339 | Square | $63.84 | $1.85 | $61.99 | 2026-03-12 13:17:11 |