Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007748 | Toast | $37.42 | $0.97 | $36.45 | 2026-03-12 12:30:31 |
| TXN-01008879 | Clover | $76.33 | $1.83 | $74.50 | 2026-03-12 12:29:51 |
| TXN-01003093 | DoorDash | $54.41 | $16.32 | $38.09 | 2026-03-12 12:29:38 |
| TXN-01008012 | Square | $50.11 | $1.45 | $48.66 | 2026-03-12 12:27:56 |
| TXN-01006731 | Toast | $63.55 | $1.65 | $61.90 | 2026-03-12 12:27:34 |
| TXN-01004886 | UberEats | $51.18 | $15.35 | $35.83 | 2026-03-12 12:27:05 |
| TXN-01008333 | Square | $57.84 | $1.68 | $56.16 | 2026-03-12 12:25:56 |
| TXN-01003639 | DoorDash | $71.40 | $21.42 | $49.98 | 2026-03-12 12:25:43 |
| TXN-01007333 | Toast | $76.89 | $2.00 | $74.89 | 2026-03-12 12:25:31 |
| TXN-01005360 | UberEats | $68.35 | $20.50 | $47.85 | 2026-03-12 12:24:03 |
| TXN-01006922 | Toast | $31.60 | $0.82 | $30.78 | 2026-03-12 12:23:28 |
| TXN-01005429 | UberEats | $58.56 | $17.57 | $40.99 | 2026-03-12 12:22:35 |
| TXN-01003979 | DoorDash | $78.18 | $23.45 | $54.73 | 2026-03-12 12:22:12 |
| TXN-01008640 | Square | $43.55 | $1.26 | $42.29 | 2026-03-12 12:17:00 |
| TXN-01004341 | DoorDash | $61.85 | $18.55 | $43.30 | 2026-03-12 12:10:20 |
| TXN-01003234 | DoorDash | $78.68 | $23.60 | $55.08 | 2026-03-12 12:09:13 |
| TXN-01007483 | Toast | $28.21 | $0.73 | $27.48 | 2026-03-12 12:08:14 |
| TXN-01009011 | Clover | $60.47 | $1.45 | $59.02 | 2026-03-12 12:04:52 |
| TXN-01008648 | Square | $56.01 | $1.62 | $54.39 | 2026-03-12 12:03:14 |
| TXN-01006563 | GrubHub | $58.90 | $17.67 | $41.23 | 2026-03-12 12:02:51 |
| TXN-01003503 | DoorDash | $53.30 | $15.99 | $37.31 | 2026-03-12 11:59:50 |
| TXN-01005507 | UberEats | $44.45 | $13.34 | $31.11 | 2026-03-12 11:58:04 |
| TXN-01005793 | UberEats | $59.54 | $17.86 | $41.68 | 2026-03-12 11:55:45 |
| TXN-01004659 | UberEats | $77.49 | $23.25 | $54.24 | 2026-03-12 11:55:23 |
| TXN-01008412 | Square | $60.25 | $1.75 | $58.50 | 2026-03-12 11:53:59 |