Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006540 | GrubHub | $70.44 | $21.13 | $49.31 | 2026-03-12 11:52:53 |
| TXN-01003304 | DoorDash | $72.68 | $21.80 | $50.88 | 2026-03-12 11:52:10 |
| TXN-01009310 | Clover | $57.52 | $1.38 | $56.14 | 2026-03-12 11:39:49 |
| TXN-01003698 | DoorDash | $37.64 | $11.29 | $26.35 | 2026-03-12 11:38:36 |
| TXN-01008410 | Square | $76.12 | $2.21 | $73.91 | 2026-03-12 11:35:54 |
| TXN-01009100 | Clover | $30.94 | $0.74 | $30.20 | 2026-03-12 11:35:41 |
| TXN-01008687 | Square | $72.47 | $2.10 | $70.37 | 2026-03-12 11:35:37 |
| TXN-01003254 | DoorDash | $39.06 | $11.72 | $27.34 | 2026-03-12 11:30:48 |
| TXN-01007229 | Toast | $67.79 | $1.76 | $66.03 | 2026-03-12 11:27:36 |
| TXN-01003217 | DoorDash | $82.19 | $24.66 | $57.53 | 2026-03-12 11:26:27 |
| TXN-01007136 | Toast | $54.83 | $1.43 | $53.40 | 2026-03-12 11:23:29 |
| TXN-01006814 | Toast | $58.19 | $1.51 | $56.68 | 2026-03-12 11:20:49 |
| TXN-01004389 | DoorDash | $67.84 | $20.35 | $47.49 | 2026-03-12 11:18:24 |
| TXN-01007089 | Toast | $74.10 | $1.93 | $72.17 | 2026-03-12 11:17:48 |
| TXN-01004898 | UberEats | $84.84 | $25.45 | $59.39 | 2026-03-12 11:10:58 |
| TXN-01004375 | DoorDash | $40.29 | $12.09 | $28.20 | 2026-03-12 11:10:07 |
| TXN-01008677 | Square | $29.91 | $0.87 | $29.04 | 2026-03-12 11:05:33 |
| TXN-01007595 | Toast | $31.51 | $0.82 | $30.69 | 2026-03-12 11:04:49 |
| TXN-01003367 | DoorDash | $61.05 | $18.31 | $42.74 | 2026-03-12 10:58:50 |
| TXN-01002998 | DoorDash | $78.88 | $23.66 | $55.22 | 2026-03-12 10:53:54 |
| TXN-01008300 | Square | $64.03 | $1.86 | $62.17 | 2026-03-12 10:50:09 |
| TXN-01002880 | DoorDash | $67.92 | $20.38 | $47.54 | 2026-03-12 10:35:53 |
| TXN-01008874 | Clover | $52.34 | $1.26 | $51.08 | 2026-03-12 10:28:41 |
| TXN-01006461 | GrubHub | $64.95 | $19.48 | $45.47 | 2026-03-12 10:28:35 |
| TXN-01004124 | DoorDash | $64.47 | $19.34 | $45.13 | 2026-03-12 10:28:17 |