Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002529 | DoorDash | $41.64 | $12.49 | $29.15 | 2026-03-12 10:25:05 |
| TXN-01007790 | Toast | $55.38 | $1.44 | $53.94 | 2026-03-12 10:12:09 |
| TXN-01006967 | Toast | $36.74 | $0.96 | $35.78 | 2026-03-12 10:03:22 |
| TXN-01008850 | Clover | $72.50 | $1.74 | $70.76 | 2026-03-12 09:57:32 |
| TXN-01005914 | UberEats | $63.85 | $19.16 | $44.69 | 2026-03-12 09:18:47 |
| TXN-01004990 | UberEats | $68.15 | $20.45 | $47.70 | 2026-03-12 09:15:12 |
| TXN-01003888 | DoorDash | $85.18 | $25.55 | $59.63 | 2026-03-12 09:08:15 |
| TXN-01006435 | GrubHub | $81.48 | $24.44 | $57.04 | 2026-03-12 09:06:49 |
| TXN-01006396 | GrubHub | $32.61 | $9.78 | $22.83 | 2026-03-12 09:06:42 |
| TXN-01006469 | GrubHub | $74.75 | $22.43 | $52.32 | 2026-03-12 08:53:03 |
| TXN-01005536 | UberEats | $55.17 | $16.55 | $38.62 | 2026-03-12 08:41:57 |
| TXN-01004399 | DoorDash | $72.01 | $21.60 | $50.41 | 2026-03-12 08:30:59 |
| TXN-01004922 | UberEats | $32.23 | $9.67 | $22.56 | 2026-03-12 08:10:27 |
| TXN-01007466 | Toast | $52.02 | $1.35 | $50.67 | 2026-03-12 08:06:09 |
| TXN-01005060 | UberEats | $51.43 | $15.43 | $36.00 | 2026-03-12 08:05:56 |
| TXN-01006389 | GrubHub | $39.64 | $11.89 | $27.75 | 2026-03-12 08:05:26 |
| TXN-01003069 | DoorDash | $68.36 | $20.51 | $47.85 | 2026-03-12 07:59:45 |
| TXN-01007868 | Square | $61.13 | $1.77 | $59.36 | 2026-03-12 07:54:21 |
| TXN-01007426 | Toast | $39.87 | $1.04 | $38.83 | 2026-03-12 07:49:00 |
| TXN-01008848 | Clover | $48.61 | $1.17 | $47.44 | 2026-03-12 07:07:53 |
| TXN-01008760 | Square | $56.15 | $1.63 | $54.52 | 2026-03-11 23:52:10 |
| TXN-01007132 | Toast | $51.19 | $1.33 | $49.86 | 2026-03-11 23:42:03 |
| TXN-01004453 | UberEats | $62.67 | $18.80 | $43.87 | 2026-03-11 23:28:51 |
| TXN-01004169 | DoorDash | $79.76 | $23.93 | $55.83 | 2026-03-11 22:57:44 |
| TXN-01005194 | UberEats | $37.64 | $11.29 | $26.35 | 2026-03-11 22:20:31 |