Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003182 | DoorDash | $65.75 | $19.72 | $46.03 | 2026-03-11 22:11:31 |
| TXN-01004116 | DoorDash | $84.67 | $25.40 | $59.27 | 2026-03-11 21:58:26 |
| TXN-01006285 | GrubHub | $47.85 | $14.36 | $33.49 | 2026-03-11 21:49:12 |
| TXN-01007298 | Toast | $40.27 | $1.05 | $39.22 | 2026-03-11 21:40:48 |
| TXN-01003163 | DoorDash | $53.56 | $16.07 | $37.49 | 2026-03-11 21:32:04 |
| TXN-01004847 | UberEats | $41.93 | $12.58 | $29.35 | 2026-03-11 21:18:03 |
| TXN-01003329 | DoorDash | $63.05 | $18.91 | $44.14 | 2026-03-11 21:15:23 |
| TXN-01004076 | DoorDash | $76.95 | $23.09 | $53.86 | 2026-03-11 20:58:33 |
| TXN-01005390 | UberEats | $45.55 | $13.66 | $31.89 | 2026-03-11 20:46:53 |
| TXN-01008908 | Clover | $62.44 | $1.50 | $60.94 | 2026-03-11 20:45:59 |
| TXN-01007737 | Toast | $75.87 | $1.97 | $73.90 | 2026-03-11 20:43:40 |
| TXN-01003754 | DoorDash | $39.03 | $11.71 | $27.32 | 2026-03-11 20:43:27 |
| TXN-01009001 | Clover | $54.37 | $1.30 | $53.07 | 2026-03-11 20:43:12 |
| TXN-01007700 | Toast | $67.90 | $1.77 | $66.13 | 2026-03-11 20:42:59 |
| TXN-01008926 | Clover | $77.53 | $1.86 | $75.67 | 2026-03-11 20:34:32 |
| TXN-01007040 | Toast | $38.21 | $0.99 | $37.22 | 2026-03-11 20:21:40 |
| TXN-01006459 | GrubHub | $39.54 | $11.86 | $27.68 | 2026-03-11 20:18:44 |
| TXN-01006483 | GrubHub | $32.25 | $9.67 | $22.58 | 2026-03-11 20:18:25 |
| TXN-01007759 | Toast | $64.75 | $1.68 | $63.07 | 2026-03-11 20:10:55 |
| TXN-01008665 | Square | $50.80 | $1.47 | $49.33 | 2026-03-11 20:08:03 |
| TXN-01006841 | Toast | $73.09 | $1.90 | $71.19 | 2026-03-11 20:06:41 |
| TXN-01008809 | Clover | $57.23 | $1.37 | $55.86 | 2026-03-11 20:00:06 |
| TXN-01003910 | DoorDash | $47.61 | $14.28 | $33.33 | 2026-03-11 19:59:24 |
| TXN-01009220 | Clover | $65.50 | $1.57 | $63.93 | 2026-03-11 19:58:47 |
| TXN-01002540 | DoorDash | $78.53 | $23.56 | $54.97 | 2026-03-11 19:43:26 |