Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007414 | Toast | $39.63 | $1.03 | $38.60 | 2026-04-02 19:31:49 |
| TXN-01005263 | UberEats | $82.19 | $24.66 | $57.53 | 2026-04-02 19:31:13 |
| TXN-01006068 | GrubHub | $81.69 | $24.51 | $57.18 | 2026-04-02 19:29:34 |
| TXN-01009187 | Clover | $52.58 | $1.26 | $51.32 | 2026-04-02 19:28:48 |
| TXN-01006076 | GrubHub | $70.17 | $21.05 | $49.12 | 2026-04-02 19:27:20 |
| TXN-01003549 | DoorDash | $49.59 | $14.88 | $34.71 | 2026-04-02 19:25:29 |
| TXN-01005723 | UberEats | $68.45 | $20.54 | $47.91 | 2026-04-02 19:24:30 |
| TXN-01008281 | Square | $73.36 | $2.13 | $71.23 | 2026-04-02 19:23:01 |
| TXN-01002739 | DoorDash | $39.71 | $11.91 | $27.80 | 2026-04-02 19:19:59 |
| TXN-01004159 | DoorDash | $77.18 | $23.15 | $54.03 | 2026-04-02 19:18:49 |
| TXN-01006121 | GrubHub | $84.38 | $25.31 | $59.07 | 2026-04-02 19:17:22 |
| TXN-01008616 | Square | $46.43 | $1.35 | $45.08 | 2026-04-02 19:12:38 |
| TXN-01003062 | DoorDash | $78.43 | $23.53 | $54.90 | 2026-04-02 19:10:20 |
| TXN-01003483 | DoorDash | $53.74 | $16.12 | $37.62 | 2026-04-02 19:09:26 |
| TXN-01006158 | GrubHub | $33.92 | $10.18 | $23.74 | 2026-04-02 19:08:08 |
| TXN-01006582 | GrubHub | $33.53 | $10.06 | $23.47 | 2026-04-02 19:08:08 |
| TXN-01003925 | DoorDash | $75.31 | $22.59 | $52.72 | 2026-04-02 19:04:10 |
| TXN-01008548 | Square | $45.66 | $1.32 | $44.34 | 2026-04-02 19:03:51 |
| TXN-01005001 | UberEats | $60.96 | $18.29 | $42.67 | 2026-04-02 19:03:10 |
| TXN-01006269 | GrubHub | $41.30 | $12.39 | $28.91 | 2026-04-02 19:01:07 |
| TXN-01005395 | UberEats | $66.29 | $19.89 | $46.40 | 2026-04-02 19:00:04 |
| TXN-01007766 | Toast | $54.95 | $1.43 | $53.52 | 2026-04-02 18:59:50 |
| TXN-01007919 | Square | $51.01 | $1.48 | $49.53 | 2026-04-02 18:55:10 |
| TXN-01002819 | DoorDash | $67.53 | $20.26 | $47.27 | 2026-04-02 18:49:38 |
| TXN-01004613 | UberEats | $62.11 | $18.63 | $43.48 | 2026-04-02 18:45:24 |