Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005104 | UberEats | $54.60 | $16.38 | $38.22 | 2026-04-02 17:42:49 |
| TXN-01007628 | Toast | $76.51 | $1.99 | $74.52 | 2026-04-02 17:38:53 |
| TXN-01004445 | UberEats | $81.11 | $24.33 | $56.78 | 2026-04-02 17:31:40 |
| TXN-01006599 | GrubHub | $79.32 | $23.80 | $55.52 | 2026-04-02 17:29:59 |
| TXN-01007730 | Toast | $58.30 | $1.52 | $56.78 | 2026-04-02 17:27:23 |
| TXN-01004509 | UberEats | $46.86 | $14.06 | $32.80 | 2026-04-02 17:25:54 |
| TXN-01004387 | DoorDash | $47.45 | $14.24 | $33.21 | 2026-04-02 17:25:40 |
| TXN-01006875 | Toast | $74.80 | $1.94 | $72.86 | 2026-04-02 17:23:38 |
| TXN-01009149 | Clover | $56.81 | $1.36 | $55.45 | 2026-04-02 17:23:14 |
| TXN-01009092 | Clover | $29.52 | $0.71 | $28.81 | 2026-04-02 17:23:03 |
| TXN-01003129 | DoorDash | $66.58 | $19.97 | $46.61 | 2026-04-02 17:21:55 |
| TXN-01003267 | DoorDash | $78.13 | $23.44 | $54.69 | 2026-04-02 17:19:30 |
| TXN-01008082 | Square | $29.07 | $0.84 | $28.23 | 2026-04-02 17:16:01 |
| TXN-01008854 | Clover | $37.33 | $0.90 | $36.43 | 2026-04-02 17:15:42 |
| TXN-01005735 | UberEats | $42.47 | $12.74 | $29.73 | 2026-04-02 17:11:49 |
| TXN-01007008 | Toast | $43.18 | $1.12 | $42.06 | 2026-04-02 17:11:38 |
| TXN-01005521 | UberEats | $73.07 | $21.92 | $51.15 | 2026-04-02 17:10:14 |
| TXN-01004481 | UberEats | $74.57 | $22.37 | $52.20 | 2026-04-02 17:07:22 |
| TXN-01007055 | Toast | $40.98 | $1.07 | $39.91 | 2026-04-02 17:03:23 |
| TXN-01008644 | Square | $48.91 | $1.42 | $47.49 | 2026-04-02 16:57:07 |
| TXN-01002971 | DoorDash | $37.68 | $11.30 | $26.38 | 2026-04-02 16:41:49 |
| TXN-01006724 | Toast | $46.86 | $1.22 | $45.64 | 2026-04-02 16:35:31 |
| TXN-01005358 | UberEats | $71.46 | $21.44 | $50.02 | 2026-04-02 16:26:16 |
| TXN-01005606 | UberEats | $39.29 | $11.79 | $27.50 | 2026-04-02 16:22:36 |
| TXN-01006363 | GrubHub | $60.06 | $18.02 | $42.04 | 2026-04-02 16:00:24 |