Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007381 | Toast | $62.68 | $1.63 | $61.05 | 2026-04-02 15:59:05 |
| TXN-01006291 | GrubHub | $36.48 | $10.94 | $25.54 | 2026-04-02 15:54:44 |
| TXN-01003515 | DoorDash | $50.19 | $15.06 | $35.13 | 2026-04-02 15:50:27 |
| TXN-01008814 | Clover | $54.43 | $1.31 | $53.12 | 2026-04-02 15:40:04 |
| TXN-01004618 | UberEats | $72.67 | $21.80 | $50.87 | 2026-04-02 15:26:50 |
| TXN-01005143 | UberEats | $75.23 | $22.57 | $52.66 | 2026-04-02 15:19:07 |
| TXN-01003141 | DoorDash | $81.14 | $24.34 | $56.80 | 2026-04-02 15:16:06 |
| TXN-01006292 | GrubHub | $79.57 | $23.87 | $55.70 | 2026-04-02 15:13:56 |
| TXN-01002615 | DoorDash | $42.77 | $12.83 | $29.94 | 2026-04-02 15:02:17 |
| TXN-01004415 | DoorDash | $38.55 | $11.56 | $26.99 | 2026-04-02 15:02:13 |
| TXN-01007937 | Square | $68.79 | $1.99 | $66.80 | 2026-04-02 14:58:01 |
| TXN-01008722 | Square | $35.34 | $1.02 | $34.32 | 2026-04-02 14:53:47 |
| TXN-01007845 | Square | $71.42 | $2.07 | $69.35 | 2026-04-02 14:48:25 |
| TXN-01007423 | Toast | $28.87 | $0.75 | $28.12 | 2026-04-02 14:47:26 |
| TXN-01007289 | Toast | $46.95 | $1.22 | $45.73 | 2026-04-02 14:45:56 |
| TXN-01004833 | UberEats | $58.97 | $17.69 | $41.28 | 2026-04-02 14:37:45 |
| TXN-01007313 | Toast | $56.37 | $1.47 | $54.90 | 2026-04-02 14:36:52 |
| TXN-01005574 | UberEats | $38.26 | $11.48 | $26.78 | 2026-04-02 14:36:17 |
| TXN-01002911 | DoorDash | $79.89 | $23.97 | $55.92 | 2026-04-02 14:35:49 |
| TXN-01006023 | GrubHub | $60.13 | $18.04 | $42.09 | 2026-04-02 14:33:54 |
| TXN-01006080 | GrubHub | $35.98 | $10.79 | $25.19 | 2026-04-02 14:31:20 |
| TXN-01008330 | Square | $34.47 | $1.00 | $33.47 | 2026-04-02 14:24:05 |
| TXN-01003407 | DoorDash | $58.51 | $17.55 | $40.96 | 2026-04-02 14:22:03 |
| TXN-01004647 | UberEats | $82.62 | $24.79 | $57.83 | 2026-04-02 14:21:32 |
| TXN-01009264 | Clover | $72.58 | $1.74 | $70.84 | 2026-04-02 14:12:13 |