Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005884 | UberEats | $50.58 | $15.17 | $35.41 | 2026-04-02 14:11:42 |
| TXN-01004559 | UberEats | $41.00 | $12.30 | $28.70 | 2026-04-02 14:09:46 |
| TXN-01004425 | DoorDash | $48.29 | $14.49 | $33.80 | 2026-04-02 14:07:45 |
| TXN-01007607 | Toast | $68.25 | $1.77 | $66.48 | 2026-04-02 14:06:11 |
| TXN-01009276 | Clover | $56.17 | $1.35 | $54.82 | 2026-04-02 14:05:16 |
| TXN-01009159 | Clover | $71.29 | $1.71 | $69.58 | 2026-04-02 14:01:47 |
| TXN-01009109 | Clover | $54.92 | $1.32 | $53.60 | 2026-04-02 14:00:56 |
| TXN-01008711 | Square | $65.49 | $1.90 | $63.59 | 2026-04-02 13:59:43 |
| TXN-01004118 | DoorDash | $51.92 | $15.58 | $36.34 | 2026-04-02 13:56:03 |
| TXN-01008571 | Square | $33.17 | $0.96 | $32.21 | 2026-04-02 13:52:45 |
| TXN-01007163 | Toast | $33.49 | $0.87 | $32.62 | 2026-04-02 13:51:49 |
| TXN-01006653 | Toast | $66.16 | $1.72 | $64.44 | 2026-04-02 13:51:03 |
| TXN-01004680 | UberEats | $59.22 | $17.77 | $41.45 | 2026-04-02 13:45:20 |
| TXN-01002632 | DoorDash | $65.04 | $19.51 | $45.53 | 2026-04-02 13:44:10 |
| TXN-01006944 | Toast | $40.21 | $1.05 | $39.16 | 2026-04-02 13:42:27 |
| TXN-01005974 | GrubHub | $65.64 | $19.69 | $45.95 | 2026-04-02 13:40:18 |
| TXN-01005181 | UberEats | $47.67 | $14.30 | $33.37 | 2026-04-02 13:38:14 |
| TXN-01008653 | Square | $74.41 | $2.16 | $72.25 | 2026-04-02 13:37:24 |
| TXN-01003200 | DoorDash | $49.45 | $14.84 | $34.61 | 2026-04-02 13:35:35 |
| TXN-01003957 | DoorDash | $34.48 | $10.34 | $24.14 | 2026-04-02 13:34:06 |
| TXN-01006606 | Toast | $57.19 | $1.49 | $55.70 | 2026-04-02 13:34:06 |
| TXN-01004385 | DoorDash | $79.20 | $23.76 | $55.44 | 2026-04-02 13:33:06 |
| TXN-01006137 | GrubHub | $48.27 | $14.48 | $33.79 | 2026-04-02 13:30:45 |
| TXN-01007457 | Toast | $61.44 | $1.60 | $59.84 | 2026-04-02 13:25:13 |
| TXN-01003042 | DoorDash | $73.25 | $21.97 | $51.28 | 2026-04-02 13:25:10 |