Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003192 | DoorDash | $64.10 | $19.23 | $44.87 | 2026-03-21 19:17:14 |
| TXN-01004018 | DoorDash | $47.08 | $14.12 | $32.96 | 2026-03-21 18:59:22 |
| TXN-01002787 | DoorDash | $32.74 | $9.82 | $22.92 | 2026-03-21 18:56:51 |
| TXN-01002900 | DoorDash | $41.75 | $12.53 | $29.22 | 2026-03-21 18:39:24 |
| TXN-01003468 | DoorDash | $34.48 | $10.34 | $24.14 | 2026-03-21 18:34:54 |
| TXN-01003767 | DoorDash | $77.61 | $23.28 | $54.33 | 2026-03-21 18:28:09 |
| TXN-01002950 | DoorDash | $81.58 | $24.47 | $57.11 | 2026-03-21 18:24:08 |
| TXN-01003631 | DoorDash | $42.43 | $12.73 | $29.70 | 2026-03-21 18:23:04 |
| TXN-01002762 | DoorDash | $35.80 | $10.74 | $25.06 | 2026-03-21 17:55:04 |
| TXN-01002776 | DoorDash | $84.78 | $25.43 | $59.35 | 2026-03-21 17:39:59 |
| TXN-01004238 | DoorDash | $46.59 | $13.98 | $32.61 | 2026-03-21 17:34:18 |
| TXN-01003750 | DoorDash | $46.44 | $13.93 | $32.51 | 2026-03-21 17:31:38 |
| TXN-01003600 | DoorDash | $35.53 | $10.66 | $24.87 | 2026-03-21 17:25:44 |
| TXN-01004007 | DoorDash | $43.19 | $12.96 | $30.23 | 2026-03-21 16:47:04 |
| TXN-01004418 | DoorDash | $58.41 | $17.52 | $40.89 | 2026-03-21 16:34:00 |
| TXN-01003068 | DoorDash | $74.30 | $22.29 | $52.01 | 2026-03-21 16:24:55 |
| TXN-01002844 | DoorDash | $61.59 | $18.48 | $43.11 | 2026-03-21 16:07:54 |
| TXN-01002779 | DoorDash | $67.06 | $20.12 | $46.94 | 2026-03-21 15:50:54 |
| TXN-01002706 | DoorDash | $57.31 | $17.19 | $40.12 | 2026-03-21 15:26:29 |
| TXN-01003030 | DoorDash | $32.62 | $9.79 | $22.83 | 2026-03-21 15:21:41 |
| TXN-01003701 | DoorDash | $61.33 | $18.40 | $42.93 | 2026-03-21 15:17:27 |
| TXN-01003878 | DoorDash | $70.72 | $21.22 | $49.50 | 2026-03-21 14:59:41 |
| TXN-01002698 | DoorDash | $66.35 | $19.90 | $46.45 | 2026-03-21 14:57:06 |
| TXN-01003105 | DoorDash | $51.05 | $15.31 | $35.74 | 2026-03-21 14:48:01 |
| TXN-01003118 | DoorDash | $67.21 | $20.16 | $47.05 | 2026-03-21 14:40:01 |