Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004160 | DoorDash | $39.77 | $11.93 | $27.84 | 2026-03-21 14:35:03 |
| TXN-01002548 | DoorDash | $85.75 | $25.72 | $60.03 | 2026-03-21 14:22:53 |
| TXN-01004422 | DoorDash | $59.45 | $17.84 | $41.61 | 2026-03-21 14:15:03 |
| TXN-01004170 | DoorDash | $62.55 | $18.76 | $43.79 | 2026-03-21 13:35:51 |
| TXN-01003653 | DoorDash | $68.42 | $20.53 | $47.89 | 2026-03-21 13:27:05 |
| TXN-01002586 | DoorDash | $43.47 | $13.04 | $30.43 | 2026-03-21 13:20:40 |
| TXN-01002614 | DoorDash | $68.76 | $20.63 | $48.13 | 2026-03-21 13:20:12 |
| TXN-01003751 | DoorDash | $37.99 | $11.40 | $26.59 | 2026-03-21 13:07:08 |
| TXN-01002915 | DoorDash | $48.74 | $14.62 | $34.12 | 2026-03-21 12:56:10 |
| TXN-01004000 | DoorDash | $70.84 | $21.25 | $49.59 | 2026-03-21 12:51:17 |
| TXN-01003763 | DoorDash | $45.40 | $13.62 | $31.78 | 2026-03-21 12:29:39 |
| TXN-01003480 | DoorDash | $82.43 | $24.73 | $57.70 | 2026-03-21 12:28:01 |
| TXN-01004071 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-21 12:26:38 |
| TXN-01002771 | DoorDash | $33.93 | $10.18 | $23.75 | 2026-03-21 12:21:56 |
| TXN-01002654 | DoorDash | $71.44 | $21.43 | $50.01 | 2026-03-21 12:12:25 |
| TXN-01003017 | DoorDash | $62.49 | $18.75 | $43.74 | 2026-03-21 12:12:17 |
| TXN-01003246 | DoorDash | $85.55 | $25.66 | $59.89 | 2026-03-21 12:05:51 |
| TXN-01004175 | DoorDash | $58.03 | $17.41 | $40.62 | 2026-03-21 10:53:43 |
| TXN-01003912 | DoorDash | $32.96 | $9.89 | $23.07 | 2026-03-21 10:41:15 |
| TXN-01002704 | DoorDash | $79.15 | $23.75 | $55.40 | 2026-03-21 10:33:28 |
| TXN-01003818 | DoorDash | $67.22 | $20.17 | $47.05 | 2026-03-21 10:18:22 |
| TXN-01004125 | DoorDash | $50.17 | $15.05 | $35.12 | 2026-03-21 10:16:59 |
| TXN-01003372 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-21 10:10:01 |
| TXN-01003725 | DoorDash | $64.35 | $19.30 | $45.05 | 2026-03-21 10:05:45 |
| TXN-01003702 | DoorDash | $62.07 | $18.62 | $43.45 | 2026-03-21 10:05:16 |