Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003071 | DoorDash | $78.95 | $23.68 | $55.27 | 2026-03-21 09:18:02 |
| TXN-01003320 | DoorDash | $83.83 | $25.15 | $58.68 | 2026-03-21 09:06:55 |
| TXN-01003890 | DoorDash | $70.83 | $21.25 | $49.58 | 2026-03-21 09:00:40 |
| TXN-01002574 | DoorDash | $37.20 | $11.16 | $26.04 | 2026-03-21 08:49:37 |
| TXN-01003075 | DoorDash | $47.92 | $14.38 | $33.54 | 2026-03-21 08:20:19 |
| TXN-01003466 | DoorDash | $83.82 | $25.15 | $58.67 | 2026-03-20 23:56:10 |
| TXN-01003552 | DoorDash | $74.45 | $22.34 | $52.11 | 2026-03-20 22:40:09 |
| TXN-01002569 | DoorDash | $82.55 | $24.76 | $57.79 | 2026-03-20 22:11:25 |
| TXN-01004236 | DoorDash | $49.75 | $14.92 | $34.83 | 2026-03-20 21:48:38 |
| TXN-01004362 | DoorDash | $66.37 | $19.91 | $46.46 | 2026-03-20 20:51:53 |
| TXN-01003694 | DoorDash | $45.55 | $13.66 | $31.89 | 2026-03-20 19:51:41 |
| TXN-01003768 | DoorDash | $71.82 | $21.55 | $50.27 | 2026-03-20 19:48:24 |
| TXN-01003263 | DoorDash | $34.69 | $10.41 | $24.28 | 2026-03-20 19:46:33 |
| TXN-01003689 | DoorDash | $69.57 | $20.87 | $48.70 | 2026-03-20 19:34:41 |
| TXN-01004227 | DoorDash | $69.73 | $20.92 | $48.81 | 2026-03-20 19:31:15 |
| TXN-01003928 | DoorDash | $50.43 | $15.13 | $35.30 | 2026-03-20 19:27:06 |
| TXN-01003248 | DoorDash | $33.07 | $9.92 | $23.15 | 2026-03-20 19:25:54 |
| TXN-01003028 | DoorDash | $52.15 | $15.64 | $36.51 | 2026-03-20 18:57:02 |
| TXN-01002908 | DoorDash | $50.83 | $15.25 | $35.58 | 2026-03-20 18:49:56 |
| TXN-01003573 | DoorDash | $79.41 | $23.82 | $55.59 | 2026-03-20 18:39:20 |
| TXN-01002711 | DoorDash | $53.25 | $15.97 | $37.28 | 2026-03-20 18:29:51 |
| TXN-01002862 | DoorDash | $51.19 | $15.36 | $35.83 | 2026-03-20 18:15:45 |
| TXN-01003387 | DoorDash | $75.34 | $22.60 | $52.74 | 2026-03-20 18:08:54 |
| TXN-01002927 | DoorDash | $75.78 | $22.73 | $53.05 | 2026-03-20 18:08:52 |
| TXN-01003278 | DoorDash | $80.76 | $24.23 | $56.53 | 2026-03-20 17:50:12 |