Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008982 | Clover | $77.36 | $1.86 | $75.50 | 2026-04-02 11:25:06 |
| TXN-01002996 | DoorDash | $72.43 | $21.73 | $50.70 | 2026-04-02 11:23:01 |
| TXN-01002587 | DoorDash | $80.89 | $24.27 | $56.62 | 2026-04-02 11:19:00 |
| TXN-01007986 | Square | $74.86 | $2.17 | $72.69 | 2026-04-02 11:18:56 |
| TXN-01005958 | GrubHub | $44.42 | $13.33 | $31.09 | 2026-04-02 11:17:18 |
| TXN-01003159 | DoorDash | $73.90 | $22.17 | $51.73 | 2026-04-02 11:12:22 |
| TXN-01007490 | Toast | $63.48 | $1.65 | $61.83 | 2026-04-02 11:11:13 |
| TXN-01003190 | DoorDash | $73.28 | $21.98 | $51.30 | 2026-04-02 11:10:39 |
| TXN-01003138 | DoorDash | $55.79 | $16.74 | $39.05 | 2026-04-02 11:09:54 |
| TXN-01005088 | UberEats | $82.06 | $24.62 | $57.44 | 2026-04-02 11:04:12 |
| TXN-01007183 | Toast | $63.38 | $1.65 | $61.73 | 2026-04-02 10:56:32 |
| TXN-01006839 | Toast | $39.48 | $1.03 | $38.45 | 2026-04-02 10:43:58 |
| TXN-01005707 | UberEats | $80.51 | $24.15 | $56.36 | 2026-04-02 10:42:19 |
| TXN-01003505 | DoorDash | $70.33 | $21.10 | $49.23 | 2026-04-02 10:38:51 |
| TXN-01008810 | Clover | $70.54 | $1.69 | $68.85 | 2026-04-02 10:34:56 |
| TXN-01008272 | Square | $73.72 | $2.14 | $71.58 | 2026-04-02 10:18:38 |
| TXN-01005518 | UberEats | $58.61 | $17.58 | $41.03 | 2026-04-02 10:14:37 |
| TXN-01004838 | UberEats | $59.15 | $17.74 | $41.41 | 2026-04-02 10:13:57 |
| TXN-01005616 | UberEats | $50.53 | $15.16 | $35.37 | 2026-04-02 10:08:11 |
| TXN-01004615 | UberEats | $52.18 | $15.65 | $36.53 | 2026-04-02 10:03:58 |
| TXN-01004621 | UberEats | $76.80 | $23.04 | $53.76 | 2026-04-02 10:00:12 |
| TXN-01003165 | DoorDash | $36.46 | $10.94 | $25.52 | 2026-04-02 09:36:33 |
| TXN-01002845 | DoorDash | $79.29 | $23.79 | $55.50 | 2026-04-02 09:30:42 |
| TXN-01005155 | UberEats | $79.10 | $23.73 | $55.37 | 2026-04-02 09:30:19 |
| TXN-01008754 | Square | $70.56 | $2.05 | $68.51 | 2026-04-02 09:17:42 |