Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004173 | DoorDash | $74.20 | $22.26 | $51.94 | 2026-03-20 17:22:26 |
| TXN-01003481 | DoorDash | $69.40 | $20.82 | $48.58 | 2026-03-20 17:11:17 |
| TXN-01003038 | DoorDash | $83.33 | $25.00 | $58.33 | 2026-03-20 17:10:32 |
| TXN-01003229 | DoorDash | $79.87 | $23.96 | $55.91 | 2026-03-20 17:00:39 |
| TXN-01003123 | DoorDash | $74.54 | $22.36 | $52.18 | 2026-03-20 16:55:12 |
| TXN-01002815 | DoorDash | $46.14 | $13.84 | $32.30 | 2026-03-20 15:59:15 |
| TXN-01003153 | DoorDash | $85.59 | $25.68 | $59.91 | 2026-03-20 15:57:10 |
| TXN-01003814 | DoorDash | $45.76 | $13.73 | $32.03 | 2026-03-20 15:29:23 |
| TXN-01003555 | DoorDash | $37.28 | $11.18 | $26.10 | 2026-03-20 15:17:21 |
| TXN-01004129 | DoorDash | $58.59 | $17.58 | $41.01 | 2026-03-20 14:50:47 |
| TXN-01003004 | DoorDash | $82.61 | $24.78 | $57.83 | 2026-03-20 14:42:42 |
| TXN-01002602 | DoorDash | $37.97 | $11.39 | $26.58 | 2026-03-20 14:36:22 |
| TXN-01003470 | DoorDash | $43.35 | $13.01 | $30.34 | 2026-03-20 14:26:29 |
| TXN-01003766 | DoorDash | $64.34 | $19.30 | $45.04 | 2026-03-20 14:14:06 |
| TXN-01004397 | DoorDash | $61.12 | $18.34 | $42.78 | 2026-03-20 13:59:08 |
| TXN-01003394 | DoorDash | $32.45 | $9.74 | $22.71 | 2026-03-20 13:51:57 |
| TXN-01004092 | DoorDash | $36.73 | $11.02 | $25.71 | 2026-03-20 13:50:17 |
| TXN-01003651 | DoorDash | $41.52 | $12.46 | $29.06 | 2026-03-20 13:22:49 |
| TXN-01004065 | DoorDash | $79.68 | $23.90 | $55.78 | 2026-03-20 13:21:05 |
| TXN-01003675 | DoorDash | $48.29 | $14.49 | $33.80 | 2026-03-20 13:19:27 |
| TXN-01002870 | DoorDash | $67.01 | $20.10 | $46.91 | 2026-03-20 13:11:32 |
| TXN-01004275 | DoorDash | $62.21 | $18.66 | $43.55 | 2026-03-20 13:01:41 |
| TXN-01003809 | DoorDash | $54.31 | $16.29 | $38.02 | 2026-03-20 13:01:20 |
| TXN-01002567 | DoorDash | $45.16 | $13.55 | $31.61 | 2026-03-20 12:41:25 |
| TXN-01004087 | DoorDash | $34.39 | $10.32 | $24.07 | 2026-03-20 12:40:24 |