Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006523 | GrubHub | $66.45 | $19.93 | $46.52 | 2026-04-01 19:35:55 |
| TXN-01005268 | UberEats | $84.48 | $25.34 | $59.14 | 2026-04-01 19:27:05 |
| TXN-01005112 | UberEats | $81.14 | $24.34 | $56.80 | 2026-04-01 19:25:11 |
| TXN-01002825 | DoorDash | $41.84 | $12.55 | $29.29 | 2026-04-01 19:16:55 |
| TXN-01004811 | UberEats | $63.35 | $19.00 | $44.35 | 2026-04-01 19:16:19 |
| TXN-01009327 | Clover | $47.02 | $1.13 | $45.89 | 2026-04-01 19:13:51 |
| TXN-01003929 | DoorDash | $75.47 | $22.64 | $52.83 | 2026-04-01 19:13:10 |
| TXN-01003409 | DoorDash | $67.56 | $20.27 | $47.29 | 2026-04-01 19:06:54 |
| TXN-01003541 | DoorDash | $35.44 | $10.63 | $24.81 | 2026-04-01 19:05:43 |
| TXN-01004724 | UberEats | $44.56 | $13.37 | $31.19 | 2026-04-01 19:03:00 |
| TXN-01004290 | DoorDash | $38.05 | $11.41 | $26.64 | 2026-04-01 19:02:49 |
| TXN-01004505 | UberEats | $53.67 | $16.10 | $37.57 | 2026-04-01 19:01:58 |
| TXN-01006252 | GrubHub | $69.24 | $20.77 | $48.47 | 2026-04-01 19:00:06 |
| TXN-01008757 | Square | $60.37 | $1.75 | $58.62 | 2026-04-01 18:58:25 |
| TXN-01004732 | UberEats | $51.45 | $15.44 | $36.01 | 2026-04-01 18:58:23 |
| TXN-01009121 | Clover | $55.67 | $1.34 | $54.33 | 2026-04-01 18:58:02 |
| TXN-01004510 | UberEats | $35.59 | $10.68 | $24.91 | 2026-04-01 18:57:58 |
| TXN-01002773 | DoorDash | $49.87 | $14.96 | $34.91 | 2026-04-01 18:56:03 |
| TXN-01007396 | Toast | $38.60 | $1.00 | $37.60 | 2026-04-01 18:55:11 |
| TXN-01003228 | DoorDash | $56.54 | $16.96 | $39.58 | 2026-04-01 18:52:27 |
| TXN-01003225 | DoorDash | $72.50 | $21.75 | $50.75 | 2026-04-01 18:52:17 |
| TXN-01003208 | DoorDash | $36.17 | $10.85 | $25.32 | 2026-04-01 18:52:09 |
| TXN-01004440 | UberEats | $70.52 | $21.16 | $49.36 | 2026-04-01 18:45:40 |
| TXN-01005967 | GrubHub | $40.49 | $12.15 | $28.34 | 2026-04-01 18:40:46 |
| TXN-01005527 | UberEats | $75.38 | $22.61 | $52.77 | 2026-04-01 18:34:41 |